SEO & GEO Manager

About this role

We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.

You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.
Requirements

• 5+ years in SEO, with clear ownership of strategy and measurable commercial results

• Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals

• Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes

• Experience building authority through digital PR, original data or editorial partnerships

• Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change

• Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)

• Experience managing agencies, freelancers and cross-functional stakeholders

• Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
Benefits

• 23 days holiday plus bank holidays

• Holiday purchase scheme available

• Pension – Salary exchange Scheme

• Life Assurance

• My Culligan benefits -Discount platform

• Culligan Product discounts

• Employee Assistance programme

• Ongoing Training and Development

• Enhanced maternity, paternity, and grandparent leave