SEO (AEO) & SEM Expert

About this role

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.
We believe innovation happens when talented people collaborate, experiment, and continuously learn. That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day. Our mission is to become the leading enterprise Translation Management System — and we’re looking for people who want to help shape the future of global communication technology.
The Role
Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.
We’re looking for a Search & Growth Manager to help accelerate XTM’s visibility, pipeline growth, and digital performance across paid search, SEO, and emerging AI-powered search experiences.
This is a hands-on role for someone who enjoys both strategy and execution. You won’t just direct campaigns — you’ll build them, optimize them, analyze results, and continuously improve performance. You’ll own both paid and organic search while helping establish XTM’s presence in AI-generated answer experiences and next-generation search platforms.
You’ll work cross-functionally with content, design, web operations, RevOps, and leadership teams to drive measurable growth and revenue impact.
What You’ll Be Doing
Paid Search — Setup, Management & Optimisation
Campaign Execution
Build and launch paid search campaigns across Google Ads and Bing from the ground up
Conduct keyword research and define campaign structures, bidding strategies, ad groups, extensions, and targeting approaches
Create and test ad copy variations to improve engagement and conversion performance
Daily Performance Management
Monitor campaigns daily and proactively optimize performance
Adjust bids, pause underperforming activity, refine targeting, and identify growth opportunities
Continuously improve Quality Scores, CTR, landing page relevance, and keyword efficiency
Strategic Recommendations
Present data-backed recommendations related to budget allocation, campaign expansion, and growth opportunities
Track full-funnel performance using HubSpot Ads integration and attribution reporting
AI-Enhanced Search Marketing
Use AI tools to accelerate ad copy testing, keyword analysis, and campaign optimization workflows
Apply AI-assisted bidding strategies and audience segmentation where performance gains can be demonstrated
SEO Strategy & Execution
Organic Search Strategy
Develop and execute SEO strategies focused on buyer intent and revenue impact
Conduct keyword research, clustering, competitive analysis, and search opportunity identification
Content & On-Page Optimisation
Collaborate with the Content team to guide page structure, metadata, headers, and on-page SEO improvements
Produce scalable, AI-assisted content briefs that support efficient content production without sacrificing quality
Technical SEO Collaboration
Define technical SEO requirements and partner with the HubSpot & Web Operations Specialist for implementation
Support initiatives related to indexing, crawlability, schema markup, and site performance
Performance Monitoring
Track rankings, organic traffic, and engagement metrics using Search Console and SEO reporting tools
Measure SEO impact against defined growth and pipeline targets
Answer Engine Optimisation (AEO)
A key focus of this role is helping XTM become a trusted and cited source within AI-generated answers and search experiences.
AI Search Visibility
Develop and execute an Answer Engine Optimisation (AEO) strategy across AI-powered search and answer platforms
Define structured data and schema requirements to improve discoverability in AI-generated responses
Research & Experimentation
Monitor brand citations and mentions across AI search environments
Test how XTM content is surfaced and referenced by large language models and AI systems
Stay informed on emerging AI search trends and translate findings into practical experiments and optimizations
Measurement & Attribution
Reporting & Analytics
Define and improve paid and organic search attribution models within HubSpot and Salesforce
Build dashboards and reporting frameworks that clearly communicate channel performance and ROI
Data-Driven Decision Making
Use analytics and AI-powered reporting tools to identify insights, trends, and optimization opportunities
Present findings clearly to both technical and non-technical stakeholders
Requirements
Experience & Expertise
2–4 years of hands-on experience managing paid search campaigns
Experience building campaigns from scratch, not solely managing existing programs
Demonstrated success optimizing campaigns for lead quality, CAC, and pipeline contribution
Strong working knowledge of SEO strategy, on-page optimization, and search performance analysis
Technical & Platform Skills
Experience with:
Google Ads
Google Search Console
SEO rank-tracking tools
HubSpot campaign tracking and attribution
AI-powered research and productivity tools
Google Ads certification is preferred.
AI & Search Knowledge
Strong understanding of how AI-powered search and answer engines surface and cite content
Comfortable using AI tools daily for research, analysis, copywriting, reporting, and optimization workflows
Curiosity about emerging search technologies and AI-driven discovery experiences
Ways of Working
Commercial mindset focused on pipeline growth and revenue impact
Strong analytical and problem-solving skills
Able to translate complex data into clear recommendations
Collaborative and comfortable working cross-functionally with marketers, designers, developers, and operations teams
Proactive, adaptable, and…