SEO (AEO) & SEM Expert

About this role

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process. We believe innovation happens when talented people collaborate, experiment, and continuously learn. That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day. Our mission is to become the leading enterprise Translation Management System — and we’re looking for people who want to help shape the future of global communication technology. The Role Hybrid working requirement: Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance. We’re looking for a Search & Growth Manager to help accelerate XTM’s visibility, pipeline growth, and digital performance across paid search, SEO, and emerging AI-powered search experiences. This is a hands-on role for someone who enjoys both strategy and execution. You won’t just direct campaigns — you’ll build them, optimize them, analyze results, and continuously improve performance. You’ll own both paid and organic search while helping establish XTM’s presence in AI-generated answer experiences and next-generation search platforms. You’ll work cross-functionally with content, design, web operations, RevOps, and leadership teams to drive measurable growth and revenue impact. What You’ll Be Doing Paid Search — Setup, Management & Optimisation Campaign Execution Build and launch paid search campaigns across Google Ads and Bing from the ground up Conduct keyword research and define campaign structures, bidding strategies, ad groups, extensions, and targeting approaches Create and test ad copy variations to improve engagement and conversion performance Daily Performance Management Monitor campaigns daily and proactively optimize performance Adjust bids, pause underperforming activity, refine targeting, and identify growth opportunities Continuously improve Quality Scores, CTR, landing page relevance, and keyword efficiency Strategic Recommendations Present data-backed recommendations related to budget allocation, campaign expansion, and growth opportunities Track full-funnel performance using HubSpot Ads integration and attribution reporting AI-Enhanced Search Marketing Use AI tools to accelerate ad copy testing, keyword analysis, and campaign optimization workflows Apply AI-assisted bidding strategies and audience segmentation where performance gains can be demonstrated SEO Strategy & Execution Organic Search Strategy Develop and execute SEO strategies focused on buyer intent and revenue impact Conduct keyword research, clustering, competitive analysis, and search opportunity identification Content & On-Page Optimisation Collaborate with the Content team to guide page structure, metadata, headers, and on-page SEO improvements Produce scalable, AI-assisted content briefs that support efficient content production without sacrificing quality Technical SEO Collaboration Define technical SEO requirements and partner with the HubSpot & Web Operations Specialist for implementation Support initiatives related to indexing, crawlability, schema markup, and site performance Performance Monitoring Track rankings, organic traffic, and engagement metrics using Search Console and SEO reporting tools Measure SEO impact against defined growth and pipeline targets Answer Engine Optimisation (AEO) A key focus of this role is helping XTM become a trusted and cited source within AI-generated answers and search experiences. AI Search Visibility Develop and execute an Answer Engine Optimisation (AEO) strategy across AI-powered search and answer platforms Define structured data and schema requirements to improve discoverability in AI-generated responses Research & Experimentation Monitor brand citations and mentions across AI search environments Test how XTM content is surfaced and referenced by large language models and AI systems Stay informed on emerging AI search trends and translate findings into practical experiments and optimizations Measurement & Attribution Reporting & Analytics Define and improve paid and organic search attribution models within HubSpot and Salesforce Build dashboards and reporting frameworks that clearly communicate channel performance and ROI Data-Driven Decision Making Use analytics and AI-powered reporting tools to identify insights, trends, and optimization opportunities Present findings clearly to both technical and non-technical stakeholders Requirements Experience & Expertise 2–4 years of hands-on experience managing paid search campaigns Experience building campaigns from scratch, not solely managing existing programs Demonstrated success optimizing campaigns for lead quality, CAC, and pipeline contribution Strong working knowledge of SEO strategy, on-page optimization, and search performance analysis Technical & Platform Skills Experience with: Google Ads Google Search Console SEO rank-tracking tools HubSpot campaign tracking and attribution AI-powered research and productivity tools Google Ads certification is preferred. AI & Search Knowledge Strong understanding of how AI-powered search and answer engines surface and cite content Comfortable using AI tools daily for research, analysis, copywriting, reporting, and optimization workflows Curiosity about emerging search technologies and AI-driven discovery experiences Ways of Working Commercial mindset focused on pipeline growth and revenue impact Strong analytical and problem-solving skills Able to translate complex data into clear recommendations Collaborative and comfortable working cross-functionally with marketers, designers, developers, and operations teams Proactive, adaptable, and…