Senior UX Writer
Abinbev · Campinas, Brazil · 2026-07-17
Sobre esta vaga
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
About the Role
As a UX Writer at BEES, you will be part of the team responsible for the concept and creation of B2B solutions focused on the Customer Support user experience and the creation of interfaces that connect BEES with our customers. You will be working closely with fellow product designers, product management, engineering teams, and stakeholders to bring BEES products to life through delightful and effective product experiences. BEES is seeking a user-centric and data-driven UX writer to oversee our organization’s consumer-facing UX writing strategy, research, and execution. You will work with and support teams responsible for the concept and creation of all BEES apps and products and report to the UX Writing and Localization Manager.
What you'll do:
• Ownership:Be responsible for the creation of copy within BEES projects and ensure consistency across all the products.
• Execution: Turn technical and complex copy into clear and concise copy.
• Organization:Maintain guidelines and style guides that include tone of voice.
• Analysis: Understand data and how to use it for content strategy.
• Collaboration: Work with different stakeholders to ensure the copy and strategy is aligned with overall company goals.
• Strategy:Understand key product strategy metrics tying them into your content strategy.
• Writing process: Test copy ideas to best support and guide our users.
What you'll need:
• Bachelor’s degree.
• Excellent written & verbal communication and presentation skills (in English).
• Experience delivering end-to-end digital products within a cross-functional, iterative team environment that leverages quantitative and qualitative measurement.
• Demonstratedability to think at a high level about product strategy but also act tactically with speed and precision.
• Your experience across a range of design thinking approaches and methodologies allows your team to quickly discover the right answer to user problems.
• The ability to craft copy in a variety of different formats, from microcopy to long-form.
• Ability to manage and…
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