Senior UX Product Designer

O tym stanowisku

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.

Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech.

HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future.

About the role: What's in the Box

Senior UX Product Designer

This is a hybrid role to our Toronto HelloFresh Headquarters

HelloFresh is seeking a Senior Product Designer to join our Growth UX team, shaping how prospective and returning customers discover, evaluate, and choose HelloFresh across our portfolio of brands.

As a Senior-level individual contributor, you’ll lead complex, high-impact growth challenges across acquisition, conversion, checkout, reactivation, and new purchase experiences. You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are intuitive, relevant, and effective.

This is a strategic and hands-on role. You’ll contribute to the future direction of our growth experiences while continuously identifying opportunities to improve what exists today. You’ll work in an AI-native design environment, using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while applying strong judgment around where AI improves the quality of the customer experience.

At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along.

What you’ll do

Lead high-impact Growth experiences

• Own the end-to-end design of critical growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models.

• Translate complex customer and business problems into experiences that clearly communicate value, reduce friction, and help customers confidently make decisions.

• Balance immediate conversion opportunities with the longer-term customer experience, considering not only whether customers convert, but whether we are setting them up for meaningful engagement and retention.

Shape product direction

• Partner with Product, Engineering, Data, Research, Marketing, and Content Design to identify opportunities across the customer journey.

• Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions.

• Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today.

• Bring a strong design perspective to your product area while remaining open to evidence, experimentation, and the expertise of your partners.

Drive experimentation and validated learning

• Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments.

• Partner closely with Product and Data to understand performance across the funnel and translate learnings into actionable design improvements.

• Look beyond the outcome of individual A/B tests to identify patterns and insights that can inform future product and design decisions.

• Help teams balance experimentation velocity with customer comprehension, trust, and experience quality.

Work AI-natively

• Integrate AI into your day-to-day design practice, from exploration, research synthesis, and ideation through rapid prototyping and design-to-code workflows.

• Use tools such as Claude & Claude Code, Gemini, Figma AI, and emerging technologies to shorten the distance between an idea and something customers can experience and validate.

• Explore opportunities for AI-native customer experiences, including personalization, recommendations, adaptive journeys, and conversational interactions.

• Apply strong design judgment to AI-generated outputs, understanding when AI accelerates quality and when human craft, intuition, and critical thinking matter most.

Raise the bar for design craft

• Create polished, intuitive experiences with strong attention to visual hierarchy, interaction design, motion, micro-interactions, content, and overall usability.

• Identify opportunities to improve the quality and coherence of the Growth experiences you work on.

• Contribute patterns, practices, and examples that help other designers deliver stronger work.

• Give and seek thoughtful critique, using feedback to continuously strengthen the work.

Design systems, not just screens

• Think across journeys rather than individual touchpoints, identifying opportunities to create reusable patterns and modular experiences that can scale across markets, brands, customer types, and purchase models.

• Partner with our design system teams while contributing to Growth-specific patterns where needed.

• Help reduce design debt and fragmentation by creating solutions that make future experimentation faster without sacrificing…