Senior Staff, Data Scientist (Incrementality and Attribution)

About this role

<p><strong><span data-contrast="none">Company Introduction</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><span data-contrast="none">Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. </span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><strong><span data-contrast="auto">Role Overview</span></strong></p> <p><strong><span data-contrast="none">The Incrementality and Attribution Team </span></strong><span data-contrast="none">– Data Analytics and Science team is responsible for designing marketing experiments to measure incrementality, creating marketing science models to evaluate marketing efficiency, optimize budget allocation and in-channel investment optimization.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">We are looking for a Senior Staff, Data Scientist(Incrementality and Attribution) to serve as the principal technical leader for our incrementality and attribution initiatives. In this individual contributor (IC) role, you will define the high-level research direction and technical strategy to evaluate marketing efficiency and optimize budget allocation. You will be highly hands-on, architecting advanced machine learning models and designing robust incrementality testing frameworks. You will collaborate closely with our existing team of data scientists and analysts to solve complex technical challenges, and partner with business teams to translate growth marketing requirements into scalable technical solutions.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="none">Key Responsibilities</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Lead Technical Strategy: Act as the senior technical lead to establish the high-level research direction, methodology, and framework for incrementality testing and measurement</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Hands-on Modeling: Architect, build, and refine advanced Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) models from scratch</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span…