Senior Specialist, B2B Content Strategy & Insights (Bangkok Based, relocation provided)

About this role

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

About the Role:

Support the B2B Content Strategy & Insights team in translating data into actionable insights and strategic narratives. You will analyze partner performance, competitive dynamics, and market trends to inform content strategy and business priorities. Working closely with commercial, product, and analytics teams, you will build presentations for senior leadership, design measurement frameworks, and drive cross-functional content initiatives from concept to execution.

In this Role, you'll get to:

Analysis & Insights:

• Conduct partner performance, market, and competitive analysis to identify growth opportunities and inform strategic priorities

• Build dashboards and reports to track content effectiveness, measure business outcomes, and communicate recommendations to stakeholders

• Translate data findings into compelling narratives and strategic frameworks for leadership presentations

• Leverage AI tools to accelerate research, synthesis, and content production workflows

Strategic Support:

• Support quarterly content planning and strategic initiative definition across Supply and RTA business lines

• Create business cases and measurement frameworks for new content programs (research reports, partner intelligence products, community initiatives)

• Design and analyze tests to validate content effectiveness and iterate based on results

• Support go-to-market strategy and sales enablement for product, translating product capabilities into value propositions for target segments

Project Coordination:

• Lead independent workstreams on strategic projects, coordinating across commercial, analytics, product, and engineering teams

• Track project milestones, flag risks, and drive accountability across cross-functional dependencies

• Support senior leadership in preparing materials for executive reviews and strategic planning sessions

What you'll Need to Succeed:

• Bachelor's degree or higher from a top university in a quantitative subject…