Senior Sales Manager - Mainland China

About this role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 500 staff with an intact startup mindset. Group cash receipts grew at double-digit YoY in FY2025, with Hong Kong among our fastest-growing markets in Q1’26. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia-Pacific.
Requirements
We are now expanding our commercial presence into mainland China and are looking for a Senior Sales Manager to be our very first salesperson on the ground. We are seeking a high-performing builder who is excited about the Mission and Outcomes of this role.

Mission:
As our foundational, end-to-end commercial leader in mainland China, you will go direct to market to capture mainland-based founders looking to incorporate offshore. You will own the entire sales motion from the first conversation through to a closed customer, establishing our on-ground presence in the Greater Bay Area and progressively building the regional commercial team as traction scales.

Outcomes:
Outcome 1 : Establish Sales Pipeline & Hit Targets. Own the full sales cycle end-to-end for mainland China prospects, serving as the single trusted point of contact with no handoff to Hong Kong. Successfully hit your ramping monthly revenue target while self-sourcing pipeline through network, outbound execution, and warm referrals.
Outcome 2 : Bridge Marketing & Operations. Collaborate closely with the marketing function and external partners to develop a mainland China demand-gen engine. Provide tight feedback loops regarding ICP, lead quality, competitor moves, and local pricing dynamics, while partnering with Hong Kong operations and Customer Success for seamless post-sale handoffs.
Outcome 3 : Optimize Local Product Positioning. Provide localized input on the China-facing website, content, and product positioning. Successfully adapt onboarding materials and sales collateral to perfectly match the decision drivers and objections of mainland China prospects.
Outcome 4 : Build and Scale the Mainland Team. As the business proves out, transition into team building by recruiting, training, and managing additional sales representatives. Expand commercial coverage into northern inland prospect clusters (such as Beijing and Shanghai) and fully own the scaling China sales playbook.

Must-Have Experience
Professional Background: 5+ years of B2B sales experience with a documented track record at a high-bar firm where long tenure signals exceptional resilience and execution (e.g., Alibaba, Tencent, ByteDance, or a comparable blue-chip tech, fintech, or cross-border business).
Track Record: Experienced selling into mainland Chinese SMEs and founders operating in cross-border contexts, backed by clear full-cycle closed/won evidence. Experience in adjacent fields like cross-border logistics, FX/payments, e-commerce enablement, corporate services, fintech, or B2B SaaS is highly valued.
Geographic & Travel Capability: Must be currently based in China (but not in Hong Kong), or willing to relocate prior to start date to a Greater Bay Area city within ~1.5 hours by high-speed train from Hong Kong (Shenzhen, Guangzhou, Zhuhai, Foshan, or Dongguan). Open to frequent travel to Hong Kong and occasional travel within mainland China.
Linguistic Skills: Native Mandarin fluency and fluent in English, demonstrating the ability to drive clear, confident, and professional written and spoken conversations with a Hong Kong and global team.
Domain Knowledge: Strong strategic understanding of why mainland founders incorporate in Hong Kong, the offshore structure landscape, and the typical objections/decision drivers of this buyer segment.

Advantageous Skills

Direct experience working within ecosystems serving mainland-based cross-border SMEs (e.g., PingPong, X-Transfer, WorldFirst, Payoneer, Shopify, Amazon).
Fintech or banking exposure with specific mainland China commercial coverage (e.g., Airwallex, Aspire, WeBank, OneConnect).
An existing, active network of mainland-based entrepreneurs, accountants, lawyers, or business consultants.

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration…