Senior Sales Executive

About this role

An entrepreneurial, high-performing Senior Sales Executive is required to lead the US market expansion from the ground up ($0-to-1).
This role is responsible for identifying, recruiting, onboarding, and growing a national network of independent B2B system integrators, VARs (Value-Added Resellers), and physical security installers. The position champions an innovative Edge AI video analytics solution designed to give independent integrators a high-margin, privacy-first alternative to forced cloud-subscription models.
This is a flexible, performance-driven 1099 contract engagement with a highly competitive uncapped commission structure, designed to transition into a permanent full-time W2 executive position as the US channel expands.
Key Responsibilities

• Identify, prospect, and sign net-new independent security integrators, VARs, and low-voltage contractors across target US regions.

• Develop and execute the US channel strategy, building dealer programs, margin structures, and onboarding workflows from scratch.

• Train partner sales teams, conduct live product and software demonstrations, and assist integrators in closing key end-user accounts.

• Perform site evaluations, review bill of materials (BOM), and work directly with integrators' technical teams to ensure seamless hardware/software deployment.

• Build and manage a pipeline of active channel partners, maintaining accurate forecasting and account health.
Requirements

• 5+ years of experience recruiting and managing independent B2B dealer/integrator channels in the physical security, VMS, or CCTV surveillance industry.

• Deep understanding of IP video surveillance architecture, VMS platforms, ONVIF/RTSP protocols, and edge vs. cloud infrastructure.

• Ability to conduct live technical demos without relying on dedicated sales engineers.

• Demonstrated track record of building territories or introducing new security brands from scratch.

• Existing, active relationships with regional commercial security integrators and installers across the US.

• Ability to operate independently in a fast-paced, startup environment
Benefits
Initial 1099 Independent Contract (Retainer + Uncapped Commission) with a defined transition path to W2 based on channel milestones.
Flexible, competitive compensation model structured as a Guaranteed Monthly Base Retainer + High Uncapped Commission % on all channel sales