Senior Program Manager, Product & Marketing Operations

About this role

Job Title: Senior Program Manager, Product & Marketing Operations
Location: Yonkers, NY (Hybrid ) or Remote
Reports to: Senior Director of Operations
Salary: $110-$130K
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.
This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness.
Role Overview
We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete.
This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up.
The ideal candidate has personally managed physical consumer product launches and integrated marketing campaigns in a fast-paced environment, coordinating Brand, Operations, Supply Chain, Social, E-commerce, CRM, Paid Media, and external partners. The role owns planning, dependencies, delivery tracking, escalation, and completion verification. Functional leaders retain ownership of strategy, staffing, technical and creative quality, and approvals within their areas.
Key Responsibilities
1. End-to-End Project Ownership (Product + Campaigns)

• Own execution for:

• New product development (concept → formulation → packaging → launch)

• Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations

• Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions

• Secure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure.

2. New Product Development (NPD) Execution

• Manage full NPD lifecycle:

• Concept and kickoff

• R&D and formulation coordination

• Packaging development

• Labeling, claims, and compliance

• Sampling, testing, and approvals

• Launch readiness

• Ensure all SKUs, variants, and components are fully scoped from the start

• Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers

3. Marketing Campaign Execution

• Manage execution of:

• Sales campaigns

• Retail launches and activations

• TV segments, influencer campaigns, and partnerships

• Ensure all assets, timelines, and deliverables are aligned across channels

• Coordinate with Social, Brand, E-commerce, and external partners

4. Structured Project Kickoff & Scope Definition

• Lead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisions

• Define and validate scope during kickoff and planning:

• All SKUs

• All deliverables and assets

• All timelines and dependencies

• Validate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisions

• Identify missing SKUs or deliverables early; manage approved scope changes and communicate their effect on timing, resources, and launch readiness

5. Timeline & Critical Path Management

• Build and maintain detailed timelines in project management tools

• Manage critical path across product development and campaigns

• Track dependencies and ensure alignment across teams

• Build backward plans using realistic lead times, approval gates, and resource availability; surface conflicts early and secure recovery actions when dates are at risk

6. Retail & Launch Readiness

• Ensure products and campaigns are fully launch-ready across:

• DTC, including website and app

• Retail and marketplaces, including Amazon and TikTok Shop

• Media

• Confirm all requirements are completed before launch:

• Packaging, labeling, compliance

• Assets and approvals

• Operational readiness

7. Risk Management & Proactive Problem Solving

• Identify risks early across all projects

• Communicate issues before deadlines are impacted

• Present solutions and recovery plans with accountable owners, revised dates, tradeoffs, and decisions required; escalate unresolved conflicts to the Senior Director of Operations

• Prevent execution breakdowns and last-minute scrambling

8. Execution Accuracy & Attention to Detail

• Ensure accuracy in:

• Dates and timelines

• Asset naming and organization

• Campaign details and logistics

• Product scope and SKUs

• Validate critical information, document assumptions and decisions, and resolve uncertainty proactively

9. Asset & Deliverable Coordination

• Track all creative and product assets (video, photo, copy, packaging)

• Verify completion through receiving-team acceptance, documented approvals, and launch-day checks. Confirm approved assets, listings, offers, links, and campaign components are implemented correctly across applicable channels. Track outstanding issues through resolution.

• Obtain and document signoffs from authorized functional approvers before external submissions. Track labeling, claims, and compliance review without acting as the technical or regulatory approver.

10. Cross-Functional Alignment & Communication

• Coordinate…