Senior Product Marketing Manager

About this role

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role
Are you a tech-savvy storyteller ready to lead the charge in Veeam’s data protection revolution? As a Senior Product Marketing Manager for Veeam Data Platform, you’ll transform complex technology into compelling, benefits-driven content. Your expertise across virtualization, cloud, enterprise applications, databases, HCI, security, governance, storage, and beyond will allow you to forge deep connections with technical audiences and ICPs. Join us to craft narratives that highlight Veeam’s innovation and values, resonating with both new prospects and loyal customers alike!
Your responsibilities will include leading the Veeam Data Platform outreach strategy, supporting campaigns with engaging demos, videos, and webinars, and working closely with Product Management, Strategy and Marketing to develop messaging for cutting-edge features. Your content will simplify complex tech concepts into easy-to-understand, actionable benefits, helping Veeam stand out in a competitive landscape.
Be the definitive voice of Product Marketing, bridging the gap between tech and value for customers, partners, and sales teams. Be capable of articulating Data Resiliency benefits to Execs and Practitioners alike. If you’re strategic, customer-focused, and passionate about bringing technical stories to life—this is your next career move.
What You’ll Do

• Own and develop the product outreach, web and content strategy for Veeam Data Platform for customer acquisition and expansion.

• Manage the lifecycle of all related assets, ensuring accuracy and relevance.

• Be the resource, comfortable with working in the product capable of explaining realizable benefits on in a customer digestible story

• Collaborate with product management and product strategy team to understand the values and craft compelling content for the latest Veeam innovations.

• Design and support campaigns using technical know-how to create interactive Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.

• Develop and execute launch assets for new technologies and support.

• Simplify technical benefits to resonate with end-users and partners, captivating prospects and maintaining loyal customers.

• Partner with the PMM team to refine Veeam’s market positioning, tapping into your knowledge of competitive landscapes and buyer personas.

• Build and apply deep proficiency in Ideal Customer Profiles (ICP), buyer personas, and key use cases to sharpen messaging, targeting, and content strategy for a deeply technical product.

Technologies You’ll Work With

• Veeam Data Platform

• Virtualization technologies

• Cloud platforms

• Enterprise applications

• Databases

• Hyperconverged infrastructure (HCI)

• Security and governance technologies

• Storylane and dynamic demo platforms

• Webinar and video platforms

• Salesforce and commercial technology ecosystems

• AI-enabled productivity and automation tools

What You’ll Bring

• 5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management); backup, recovery, security, or monitoring experience preferred. Being Tech Savvy is necessary.

• Strong business acumen, able to convey complex concepts as business value; experience with software, cloud, or aaS delivery is a plus.

• Proficient in managing pipeline day-to-day, working closely with Campaigns, Marketing Operations, and Analytics teams, and identifying remediation when campaigns and sales flag signs of underperformance.

• Skilled storyteller with the ability to communicate compelling technical visions, verbally and in writing, to drive business results.

• Comfortable presenting product use cases to technical non-technical personas

• Data-driven mindset with a focus on setting and improving metrics, KPIs, and impact.

• Innovative thinker who challenges norms, experiments with new ideas, and drives market and mindshare growth.

• Proactive leader capable of managing multiple projects autonomously and building new initiatives in a dynamic environment.

• Collaborative team player who fosters alignment and executes on shared goals.

• Customer-focused, prioritizing the entire customer journey.

• Bachelor’s degree in Computer Science, Engineering, Marketing, or related field

• Comfortable in a remote, global team environment; willing to travel up to 15%.

What you'll get

• Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares

• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents

• Medical, dental, and vision coverage starting on your first day

• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program

• 401(k) retirement plan with company matching contributions

• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time

• AirVet: 24/7 virtual veterinary care at no cost

• Legal services, identity protection, and supplemental health insurance options

• Tax-advantaged spending accounts for healthcare, dependent care, and commuting

• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation…