Senior Product Marketing Manager

About this role

About the role:

We’re looking for a Senior Product Marketing Manager to join our Market Strategy team and help shape how we position and bring our platform to market. In this strategic, cross-functional role, you’ll partner closely with Product, Sales, Marketing, and Customer Success to drive differentiated messaging, lead go-to-market initiatives, and support growth across the business.

What you’ll be doing:

• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas.

• Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates.

• Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator.

• Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap.

• Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate.

• Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead.

What you’ll need:

• Location: Remote, with a preference for candidates based on the East Coast. Occasional travel required for team offsites and industry conferences (2–3x per year)

• Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus. You have a knack for managing multiple high-priority projects in a fast-paced environment.

• Storytelling Chops: You have deep empathy for customers and are able to adapt how you communicate to best reach and engage your audience— both technical and non-technical.

• AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.

• Communication Skills: A proven ability to build strong relationships across a diverse set of global stakeholders.

• Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.

• Curiosity: You are genuinely interested in customers and technology - and want to learn more about both. You learn the details of how our products work, the daily challenges customers have, and dive deep to become an expert.

About us:

Commerce is evolving faster than the systems built to support it. Agentic AI is redrawing how people buy. Customer expectations have a new ceiling. And bad actors are evolving alongside every advancement.

Forter was built to meet this moment — and stay ahead of it.

We are a human-first, AI-built company. Our technology analyzes patterns across a network of over 2 billion shoppers, delivering identity intelligence across the entire commerce journey — from sign-up to checkout to returns — that protects revenue and unlocks great customer experiences simultaneously. With Forter, businesses know who to trust, whether it’s humans or the agents shopping for them. The result: zero friction for the customers who matter. No revenue left behind.

The world's most trusted brands — Nordstrom, Instacart, Priceline, Adobe, ASOS, and eBay among them —…