Senior Product Marketing Manager

About this role

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The award-winning Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure enabling organizations to drive agentic transformation and harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organisations of all sizes achieve agility, efficiency, and innovation at scale. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

How You'll Make An Impact:

As Senior Product Marketing Manager for Data Management, you'll own the marketing strategy for Boomi's data management capabilities within the Boomi Enterprise Platform. Given Boomi is “The Data Activation Company”, this is one of the most strategically important areas of our product portfolio. You'll bring deep domain fluency, sharp market instincts, and the credibility to represent Boomi externally with analysts, customers, and industry audiences. This is a high-visibility role for a seasoned product marketer who has worked inside the data management space and who knows how to navigate the analyst ecosystem, from briefings and inquiries to leading report submissions like Gartner Magic Quadrants and Forrester Waves.

What you’ll do:

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Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded market

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Lead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer to help shape roadmap decisions

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Support Boomi's analyst relations program for data management - leading briefings and inquiries, and driving product and marketing sections of analyst report submissions

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Produce high-quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards

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Partner with sales to build and deliver enablement materials that help teams win in competitive deals

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Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption

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Track and analyze marketing performance, continuously refining strategies based on data and market feedback

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Monitor industry trends to keep Boomi's positioning sharp and relevant

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Represent Boomi as a subject matter expert at customer events, conferences, and webinars

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Contribute to an exceptional product trial experience that converts interest into adoption

The Experience You Bring

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8+ years of product marketing experience, with most spent marketing data management solutions at a data management vendor or a platform company with strong data management capabilities, this domain expertise is essential

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Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent)

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Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption

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Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiences

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Experience presenting at customer-facing events, webinars, or industry conferences as a subject matter expert

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Strong analytical mindset with the ability to turn market data into actionable strategy

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Collaborative by nature, with experience working…