Senior Product Manager, Salesforce and Digital platforms

About this role

Building Canada's Mortgage Ecosystem of the Future.
We're committed to creating a true Canadian champion.

About Us

Nesto Group is Canada's leading provider of mortgage technology and financing solutions, with more than CAD $80 billion in residential and commercial mortgages under administration. Trusted by many of the country's leading financial institutions, we combine over 50 years of mortgage expertise with proprietary cloud and AI technology to transform the future of lending.

Powered by our proprietary cloud and AI technology, nesto has become one of Canada's fastest-growing mortgage lenders, gaining market share across direct-to-consumer (D2C) residential lending, the broker channel, and multi-family commercial lending. Recognized as one of Deloitte's Fast 50 companies for three consecutive years, we continue to push the industry forward through innovation, technology, and customer-focused solutions.

Operating through our family of brands—CMLS, nesto, and Nesto Cloud—our mission is to build Canada's mortgage ecosystem of the future and create a true Canadian champion in lending technology and financial services.

With more than 1,300 team members across Canada, we're building Canada's mortgage ecosystem of the future—and we're looking for people who want to help shape what's next.

Learn more at:

Life at Nesto Group

At Nesto Group, you'll be part of a collaborative organization where innovation, speed, trust, expertise, and continuous learning go hand in hand. Whether you're shaping strategy, supporting operations, building technology with best-in-class AI-driven tools, or serving customers, your work contributes to an ecosystem that's redefining the future of mortgage lending in Canada.

Discover the values that drive everything we do, every day. Join the Canadian Rocketship redefining the lending industry.

ABOUT THE TEAM

Where you sit.

You'll be embedded in the Product team, at the intersection of business operations and Nesto Cloud. Your closest partners will be Senior Salesforce Developers, who own the technical architecture, Apex and integrations, alongside stakeholders across sales, mortgage advisory, and operations.

Your job is to own the what and why. The developer owns the how. Together, you're the engine behind everything Salesforce at Nesto.

WHAT YOU'LL BE DOING

Own the platform. Shape the experience.

Salesforce Product Ownership

• Own the Salesforce product roadmap from discovery through delivery, adoption, and iteration.

• Translate requirements from sales, mortgage advisory, marketing, and operations into user stories, epics, and acceptance criteria your developer can build from immediately.

• Manage the backlog and sprint cycles in close partnership with our Senior Salesforce Developers and engineering teams.

• Drive user adoption and change management: people should want to use the tools you build.

• Define and track KPIs for each feature; use data to continuously improve the platform.

• Stay ahead of Salesforce's annual releases, evaluating new capabilities.

Cross-Platform Flexibility

• Flex to adjacent platforms: customer portals, partner tools, or other user-facing SaaS, applying the same product discipline regardless of the underlying stack.

• Partner with UX and design to ensure a coherent experience across every user touchpoint.

• Bring a platform-agnostic mindset: the goal is always the best outcome for users, not loyalty to any one tool.

Market & User Intelligence

• Run competitive analysis and market research to keep our platform strategy sharp and ahead of the curve.

• Gather and synthesize user feedback through interviews, surveys, and usage analytics to make evidence-based decisions.

• Communicate clearly and with conviction to stakeholders at all levels: from ops leads to the executive team.

AI-Augmented Ways of Working

• Actively use AI tools (Cursor, Claude, Figma AI, etc.) to accelerate research, writing, analysis, and prototyping. Every day, not occasionally.

• Model what high-leverage AI usage looks like and help your colleagues level up alongside you.

• Evaluate Salesforce's native AI capabilities (Einstein, Agentforce) as part of your platform roadmap: know when to build vs. buy vs. enable.

WHO WE'RE LOOKING FOR

The profile.

Required

• 5-7+ years in product management, with at least 2 years directly owning a Salesforce environment.

• Solid working knowledge of Salesforce's core clouds: Sales Cloud and Experience Cloud at minimum.

• Enough platform fluency to hold a conversation with a Senior Salesforce Developer: you don't write Apex, but you deeply understand what it takes to build what you're asking for.

• Strong analytical instincts: you use data to frame problems, prioritize features, and measure outcomes.

• Excellent communicator who translates naturally between business stakeholders and technical teams.

• Proven, active fluency with AI tools in your professional work.

Nice to have

• Salesforce certifications: Administrator, Platform App Builder, Sales Cloud Consultant, or Service Cloud Consultant.

• Familiarity with Salesforce integration patterns.

• Experience managing non-Salesforce platforms.

• Background in fintech, mortgage, or lending.

• Exposure to UX research methods and user journey mapping.

YOU SHOULDN'T APPLY IF

Be honest with yourself.

• You've never directly owned a Salesforce roadmap. Being adjacent doesn't count: we need someone who has done this.

• You can't hold a technical conversation with a senior developer. You don't build, but you need to understand what you're asking others to build.

• You think AI tools are a trend to watch rather than a lever to pull. We expect active, productive usage, not awareness.

• You need a fully defined problem to get started. The best people here create the structure, they don't wait for it.

• You're looking for a slow, consensus-driven environment. Uncomfortable ambition is one of our values, and we mean it.

INTERVIEW PROCESS

How we…