Senior Product Manager (responsible for Tier 1 geography)

About this role

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact.
This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results
Requirements

• 4+ years of Product Management experience within the iGaming industry.

• Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV.

• Strong understanding of player lifecycle and end-to-end conversion funnels.

• Experience designing and optimizing registration, activation, deposit, and retention journeys.

• Experience adapting product experiences and offers for different traffic acquisition channels.

• Strong analytical mindset with the ability to make data-driven product decisions.

• Hands-on experience running A/B tests and validating hypotheses through experimentation.

• Experience conducting competitor analysis and transforming market insights into product initiatives.

• Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations.

• Excellent stakeholder management and communication skills with the ability to influence without direct authority.

• Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery.

• Ability to prioritize work based on measurable business impact rather than assumptions.

• Comfortable working in a fast-paced product environment with multiple priorities.
Nice to Have

• Experience managing products across multiple GEOs or brands.

• Experience optimizing payment conversion and cashier flows.

• Knowledge of VIP player lifecycle and loyalty mechanics.

• Experience with casino and sportsbook cross-sell strategies.

• Experience working in multi-license or regulated environments.

Responsibilities
Market Ownership

• Own the commercial performance of a dedicated GEO across multiple brands.

• Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate.

• Identify growth opportunities based on player behaviour, analytics, and business performance.
Funnel Optimization

• Own and continuously optimize the complete player journey, including:

• Registration

• Activation

• First Deposit

• Welcome Journey

• Bonus Strategy

• Reload Promotions

• On-site Experience

• Retention Mechanics

• Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels.
Product Strategy & Prioritization

• Identify product opportunities using business data, customer insights, and market research.

• Prepare evidence-based product proposals and prioritize initiatives based on expected business impact.

• Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements.
Cross-functional Collaboration

• Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers.

• Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies.

• Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage.

• Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities.

• Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance.
Competitor & Market Research

• Continuously monitor competitors within your market.

• Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies.

• Translate market insights into actionable product initiatives.
Customer Research

• Conduct player interviews and surveys to better understand customer needs and behaviours.

• Analyze customer feedback from Support, reviews, and other communication channels.

• Use qualitative insights together with analytics to validate product decisions.
Analytics & Experimentation

• Define hypotheses and run A/B tests to validate product improvements.

• Measure product performance through clear success metrics and continuously iterate based on results.

• Present product insights and recommendations using data-backed analysis.
Continuous Product Improvement

• Own the product roadmap for your assigned market.

• Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance.

• Build scalable product solutions that support long-term business growth.
Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.

• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.

• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.

• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.

• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.

• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.