Senior Product Manager [L6-1] (Coupang Partners & Programmatic Ads)

About this role

<p>본 공고는 재직 임직원을 대상으로 하는 사내 공모 전용입니다. (<span class="s1">임직원</span> <span class="s1">추천은</span> <a href="https://coupang.eightfold.ai/refer?query=%2A&pid=38569611&domain=coupang.com"><span class="s2">Link</span></a><span class="s1">로</span> <span class="s1">진행</span>)</p> <p>This posting is exclusively for internal employees. (Employee referrals are submitted via the <a href="https://coupang.eightfold.ai/refer?query=%2A&pid=38569611&domain=coupang.com">Link</a>)</p> <p> </p> <p>지원 시에는 반드시 첨부된 ‘<a href="https://coupang.service-now.com/sp?id=kb_article&sysparm_article=KB0010204">사내 공모 지원서 양식</a>’을 작성한 후, <strong><u>쿠팡 이메일 계정</u></strong>으로 접수해 주시기 바랍니다.</p> <p>To apply, please complete the attached ‘<a href="https://coupang.service-now.com/sp?id=kb_article&sysparm_article=KB0010204">Internal Transfer Request Form</a>’ and submit it via <strong><u>your Coupang email address</u></strong><u>.</u></p> <ul> <li>사내 공모 정책: [<a href="https://coupang.service-now.com/sp?id=kb_article_view&sys_id=c1f29839475cc7504b66c9aa216d4316&table=kb_knowledge&searchTerm=%EC%82%AC%EB%82%B4%EA%B3%B5%EB%AA%A8%EC%A0%95%EC%B1%85">Link</a>]</li> <li><strong>Internal Transfer Policy: [<a href="https://coupang.service-now.com/sp?id=kb_article_view&sys_id=c1f29839475cc7504b66c9aa216d4316&table=kb_knowledge&searchTerm=%EC%82%AC%EB%82%B4%EA%B3%B5%EB%AA%A8%EC%A0%95%EC%B1%85">Link</a>]</strong></li> </ul> <p> </p> <p>We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.</p> <p>We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.</p> <p>Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.</p> <p> </p> <p><strong>About the Team</strong></p> <p>The Growth Marketing (GM) organization is responsible for enabling all things related to sustainable and efficient marketing traffic, conversion, retention, and growth at Coupang. We are one of the largest performance advertisers in the World and have invested in a full funnel marketing tech stack powered through 9+ platforms across areas. Growth Product is the product management arm of Growth Marketing and is supported by the dedicated Growth Engineering, Data Science and Analytics team within the larger GM org.</p> <p> </p> <p><strong>Role Overview</strong></p> <p>In this senior individual contributor role, you will lead the product strategy and roadmap for the <strong>Coupang Partners Influencer Program</strong>. You will define how influencers discover products, create content, track performance, and optimize earnings.</p> <p>You will be responsible for building and scaling:</p> <ul> <li>Influencer onboarding and activation flows</li> <li>Content-to-commerce conversion experiences</li> <li>Attribution, tracking, and performance measurement</li> <li>Monetization mechanics and incentive design</li> <li>AI-powered tools for content creation, selection, and optimization</li> </ul> <p>This role requires a strong product mindset, analytical rigor, and the ability to operate in ambiguity. You will lead through influence, working closely with cross-functional stakeholders to deliver impactful outcomes without direct authority.</p> <p> </p> <p><strong>What we are looking for</strong></p> <ul> <li>5–8+ years of product management experience in e-commerce, ad tech, or creator platforms</li> <li>Experience building and launching customer-facing digital products</li> <li>Proven track record of launching and scaling 0→1 products</li> <li>Strong understanding of performance marketing, affiliate, or influencer ecosystems</li> <li>Data-driven mindset with experience in experimentation and metrics definition</li> <li>Ability to work deeply with technical teams on complex systems and tradeoffs</li> <li>Excellent communication and stakeholder management skills</li> <li>Bachelor’s degree in Computer Science, Engineering, or equivalent experience</li> <li>Business fluency in English and Korean</li> </ul> <p> </p> <p><strong>Recruitment Process and…