Senior Product Manager, Developer Ecosystem

About this role

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

What You'll Do

As Senior PM for Developer Ecosystems, you'll play a critical role in driving our ecosystem strategy across four key areas:

Ecosystem Strategy & Vision
Working in close partnership with Boulevard's Partnerships team, you'll help define the ecosystem strategy — who we build for, where we play, and how we grow. Your work will deeply influence the build-vs-partner framework: when Boulevard builds a capability as a core product feature, when we enable a third-party developer, and when a strategic partnership is the right answer. This shapes not just the integration roadmap, but what Boulevard builds internally. You'll play a key role in driving alignment with executive stakeholders on where the ecosystem goes next.

Partner & Integration Experience
You'll own Boulevard's integration portfolio end-to-end — from the 1st party integrations that businesses depend on today (Shopify, QuickBooks, etc) to the developer platform and partnerships that expand what Boulevard can deliver tomorrow. From developer onboarding to ongoing partnership, you'll shape how integrations create compounding value for self-care businesses.

MCP & AI Connectivity
Own Boulevard's MCP strategy — how external AI agents and systems interact with Boulevard on behalf of businesses and clients. Define where we play, what we expose, and how we turn this into a differentiator.

Define and Measure Success
Define what good looks like — developer adoption, integration usage, partner-driven revenue impact — and use those signals to continuously define and refine the vision and roadmap.

What You'll Bring

• Platform PM experience: 5+ years in product management, with significant time owning developer-facing products — APIs, developer portals, or similar

• Ecosystem strategy depth: You've contributed to building or scaling a developer ecosystem and have a point of view on how ecosystems grow — how to sequence partner investment, where API monetization fits into a platform strategy, and how the dynamics shift as an ecosystem matures

• Build vs. partner judgment: You have a framework for when to build in-house, when to enable third-party developers, and when a strategic partnership is the right answer — and a track record of applying it consistently under pressure

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