Senior Producer

About this role

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role — we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space.

Your work will be part of a weekly cadence driven by data — iterating on what's working, testing what's new, and constantly pushing the limits of what drives performance and acquires users

Specifically, you will:

• Own integrated production end-to-end — from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast

• Shoot, direct, and produce original footage — you're comfortable on set and across all stages of production from pre to post

• Compose motion graphic explainers and source new content to scale creative output — this goes well beyond cutting and arranging pre-existing clips

• Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats

• Collaborate with the creative team on ideation, storyboarding, and concept development

• Iterate fast based on performance data — you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms

• Liaise with internal teams, production teams, external vendors, actors, and talent

• Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs

• Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization

• Format new and existing assets to properly fit all media platforms’ best practices

• Manage multiple projects simultaneously with swift turnaround times and a sharp eye for detail

ABOUT YOU 🦄

• You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad

• You believe data can inform creativity, not limit it

• Able to envision and edit many different visual scenarios from a single set of raw video assets

• Expert-level proficiency in Premiere Pro and After Effects

• Strong design sensibilities; experience with Figma and Adobe Photoshop is a plus

• Comfortable on a production set and across all stages of production from pre to post

• Skilled at presenting complex technical information in a clear and engaging format

• Experienced with budgets, timelines, vendor management, and cost oversight

• Excellent time management skills with the ability to accurately assess scope and availability

• A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table

WE OFFER 💫

• Health, Dental & Vision Plans

• Life Insurance

• Long/Short Term Disability

• Competitive Pay

• 401k Matching

• Team Member Stock Purchasing Program (TMSPP)

• Learning & Development Opportunities

• Tuition Reimbursement

• Unlimited PTO

• Daily Lunch, Snacks & Coffee (in-office only)

• Commuter benefits (in-office only)

Additional information: Salary range of $100,000 - $130,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.

The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future…