Senior Performance Media Buyer

About this role

Nasoft is hiring on behalf of one of our clients, a Production House in Saudi Arabia that is expanding its services by launching a dedicated Performance Marketing division.
We're looking for a results-driven Senior Performance Media Buyer with extensive experience managing high-budget campaigns and optimizing performance across multiple advertising platforms.

Responsibilities
Plan, launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
Manage monthly advertising budgets exceeding SAR 100,000, ensuring maximum campaign performance and profitability.
Monitor, analyze, and optimize campaign performance using key KPIs, including ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
Develop data-driven media strategies, conduct A/B testing, and continuously optimize audiences, creatives, bidding strategies, and landing pages.
Collaborate with creative and content teams to improve campaign results and deliver actionable insights to clients through regular performance reports and recommendations.
Stay up to date with industry trends, platform updates, and emerging advertising opportunities.

Requirements
6+ years of hands-on experience in Performance Marketing / Media Buying.
Hands-on experience in the Saudi market is a Must.
Experience managing performance campaigns for E-commerce brands using Salla, Zid, or WordPress CMS platforms.
Proven experience managing high monthly advertising budgets (SAR 100K+ or equivalent) across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
Strong expertise in campaign optimization and performance analysis, with a proven ability to improve ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation.
Strong analytical mindset with the ability to translate data into actionable growth strategies.
Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.
Benefits
Working Conditions
Job Type: Full-time
Work Model: Remote
Working Days: Sunday – Thursday
Days Off: Friday & Saturday
Working Hours: 9:00 AM – 5:00 PM