Senior Performance Marketing Specialist

Sobre el puesto

<div class="content-intro"><p>At Amenitiz, we're on a mission to simplify hospitality management - empowering over 15,000 independent hoteliers to run smarter, not harder.</p> <p>We're more than just another SaaS scale-up. We're revolutionizing one of the world's oldest industries. Backed by over $80M from top-tier VCs who support disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we've been recognized as a TravelTech Titan and one of Wired's hottest start-ups.</p> <p>From our Barcelona HQ, we turn bold ideas into real impact, ownership into innovation, and collaboration into results that matter - every single day.</p></div><p class="font-claude-response-body break-words whitespace-normal">We're looking for a Senior Performance Marketing Manager to own our full paid acquisition strategy across our four core European markets: France, Spain, Italy and Portugal.</p> <p class="font-claude-response-body break-words whitespace-normal">This is a high-ownership, hands-on role — you'll be the expert executing directly in the platforms every day. You will be responsible for the full paid media cycle: from strategy and budget allocation to day-to-day execution, optimization, and reporting.</p> <p class="font-claude-response-body break-words whitespace-normal">The primary goal is generating qualified leads and pipeline for our sales team. You'll work closely with the sales team to close the loop on lead quality, and you'll be expected to think beyond campaign metrics and into business impact.</p> <p class="font-claude-response-body break-words whitespace-normal"><strong>Your missions</strong></p> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization and budget allocation</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and iterate campaign architecture for B2B SaaS lead gen — keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own the marketing-sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversion</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage multi-market execution across FR, ES, IT, PT — adapting messaging, budgets, and channel mix to local market dynamics</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed deal</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Run a structured experimentation roadmap — A/B tests on creatives, landing pages, audiences, bid strategies — and translate results into scalable insights</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Present performance analysis and strategic recommendations to senior leadership</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>About you</strong></p> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">5+ years of hands-on performance marketing experience, with a strong focus on B2B SaaS or B2B tech lead generation</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Fluency in pipeline KPIs — CPL, MQL, SQL, demo conversion, CAC — and experience working directly with the sales team to improve lead quality</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">GA4, GTM for reporting and data-driven decision making</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution to external partners</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proven ability to operate autonomously in a fast-moving environment — you don't wait to be told what…