Senior Performance Marketing Specialist

About this role

JOB PURPOSE:
To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.
KEY ACCOUNTABILITIES:

• Plan and execute paid marketing campaigns across channels.

• Analyze campaign performance and implement optimization strategies.

• Manage budgets and ensure campaigns deliver ROI

• Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.

• Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.

• Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.

• Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.

• Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.

• Manage SKAdNetwork campaigns and support conversion value mapping on iOS.

• Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.

• Brief the creative team on weekly sprints on performance insights.

• Produce weekly and monthly performance reports with clear insights and next actions.

• Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

Requirements
QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.

• Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.

• Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.

• Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.

• Solid understanding of testing methodology, budget allocation, and scaling practices.

• Ability to translate data into clear creative briefs.

• Fluent English; Arabic is a strong plus.

Nice to Have

• Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.

• Familiarity with CAPI / Events API setups and server-side tracking.

• Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).

• Exposure to incrementality or geo-holdout testing.

Originally posted on Himalayas