Senior Partner Marketing Manager

About this role

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.

But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

What You’ll Do As our Senior Partner Marketing Manager, you will own the co-marketing strategy and execution for Tekmetric’s strategic alliances. This is a builder role for someone who can think at the program level, develop joint go-to-market plans with partners, and drive the marketing activation that turns alliance agreements into pipeline and brand leverage. Reporting to the Director of Demand Generation, you will be the primary marketing owner for Strategic Alliances — accountable for the campaigns that ship, the pipeline they generate, and the partner relationships that deepen as a result. You will work in close alignment with Business Development (the relationship owner) and collaborate across Brand, Field Marketing, Product, and Sales. Strategic Alliance Co-Marketing

Own the ongoing partner marketing strategy for Strategic Alliances, starting with existing partners and expanding to new partners as programs mature.

Develop joint go-to-market plans for each active alliance, including co-marketing campaign briefs, messaging frameworks, audience segmentation, channel mix, and success metrics.

Lead co-marketing activation with partners: co-branded campaigns, joint email and content programs, partner-facing landing pages, event sponsorships, and in-field amplification.

Serve as the day-to-day marketing counterpart to Business Development for each alliance, ensuring marketing activation keeps pace with the relationship.

Manage the partner-influenced pipeline metric: track leads sourced from co-marketing activity, pipeline ($) generated, and conversion rates from partner motion.

Build and maintain a partner marketing calendar, aligning campaign timing with partner seasonal moments, product milestones, and field activation windows.

Industry Influence Co-Marketing

In partnership with Brand & Community, develop co-marketing activations with influence and community partners once strategic partner programs are established.

Support Tekmetric’s presence and messaging at industry events through co-branded partner activations.

Own co-marketing opportunities at Tektonic.

Program Development and Enablement

Build the operational infrastructure for partner marketing at Tekmetric: partner marketing playbooks, co-brand guidelines, campaign templates, and asset libraries for use across pillars.

Partner with Enablement Teams to ensure external partner enablement reps have Tekmetric-consistent content and voice for their own activation with shops.

Track partner marketing activity metrics (campaigns executed, joint customer reach, unique shops touched) alongside outcome metrics (pipeline, conversion) and report to Director, Demand Gen and relevant BD stakeholders.

Cross-Functional Collaboration

Align with BD on priorities and sequencing (Move Now vs. Quick Win vs. Long Game) to ensure marketing investment tracks with partner readiness.

Collaborate with Field Marketing on territory-level amplification of strategic alliance programs, particularly where partner field reps and Tekmetric Field Channel Managers overlap.

Work with Brand & Community on partner-adjacent brand moments, earned media, and community activations.

Partner with Product on integration partner co-marketing as needed on stickiness plays central to platform retention.

What You’ll Bring

6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, preferably in B2B SaaS or…