Senior Paid Media Specialist

About this role

<div class="content-intro"><div class="p-rich_text_section">Bloomreach is building the world’s premier <strong data-stringify-type="bold">agentic platform for personalization</strong>.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the <strong data-stringify-type="bold"><em data-stringify-type="italic">entire</em></strong> customer journey.</div> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0">We're taking <strong data-stringify-type="bold">autonomous search</strong> mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.</li> <li data-stringify-indent="0" data-stringify-border="0">We’re making <strong data-stringify-type="bold">conversational shopping</strong> a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.</li> <li data-stringify-indent="0" data-stringify-border="0">We're designing the future of <strong data-stringify-type="bold">autonomous marketing</strong>, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.</li> </ul> <div class="p-rich_text_section">And we're building all of that on the intelligence of a single AI engine — <strong data-stringify-type="bold">Loomi </strong>— so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.</div></div><h3>About the Role:</h3> <p>Bloomreach is hiring a <strong>Senior Paid Media Specialist</strong> to own paid media across the Americas — and contribute to our broader global paid media strategy. You’ll be joining a demand generation team that runs multi-million dollar budgets, moves fast, and cares deeply about pipeline, not just clicks.</p> <p>You’ll have real ownership here: campaigns to run, hypotheses to test, and data to dig into. And you’ll be supported by paid media expertise, strong cross-functional partners, and a team that genuinely invests in your development.</p> <h3><strong>What You’ll Do:</strong></h3> <ul> <li>Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting</li> <li>Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live</li> <li>Build and test landing pages in HubSpot; run A/B tests to improve conversion rates</li> <li>Support demand generation and brand awareness campaigns across paid social, display, and YouTube</li> <li>Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights</li> <li>Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets</li> <li>Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality</li> <li>Work directly with advertising partners including Google and LinkedIn</li> <li>Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate</li> </ul> <h3><strong>What You Bring:</strong></h3> <h4><strong>Experience</strong></h4> <ul> <li>3–4 years in paid media in a B2B SaaS environment, agency or in-house</li> <li>Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns</li> <li>Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager</li> <li>Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies</li> <li>HubSpot experience, including landing page builds and A/B testing</li> <li>Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking)</li> <li>Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches</li> <li>Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy</li> <li>Experience briefing or writing ad creative for both search and social formats</li> <li>Salesforce experience is a plus</li> </ul> <h4><strong>How You Work</strong></h4> <ul> <li>You’re analytical — you move comfortably between ad platform data and CRM data, and you know what good performance looks like</li> <li>You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still…