Senior Paid Media Manager

About this role

<div class="content-intro"><h2 data-pm-slice="1 1 []">WHO ARE WE</h2> <p>Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.</p></div><p><strong><span data-contrast="auto">OUR WORK MODEL:</span></strong></p> <p><span data-contrast="auto"><strong>Hybrid: </strong>This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">THE ROLE:</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">We are looking for a Senior Paid Media Manager to lead the strategy, planning, performance management, and optimisation of our paid media activity across core digital channels.</span><span data-ccp-props="{"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">The successful candidate will be responsible for managing our paid media agency, owning channel strategy, overseeing budget allocation, improving performance, and ensuring paid media activity is tightly aligned to demand generation, digital, and broader GTM priorities.</span><span data-ccp-props="{"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">The role requires someone who can combine strong paid media expertise with commercial judgement, agency management, stakeholder alignment, and a constant focus on optimisation and pipeline impact.</span><span data-ccp-props="{"134233118":true,"201341983":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">RESPONSIBILITIES:</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Strategy, Budget & Channel Performance</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own and evolve the paid media strategy across LinkedIn, Google, paid social, display, retargeting, and emerging paid channels.</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Translate GTM, demand generation, regional, and segment priorities into clear paid media plans. </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Define channel roles, budget allocation, testing priorities, and optimisation plans.</li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Manage paid media budget planning, pacing, and reallocation…