Senior Marketing Specialist

About this role

AsSenior Partner Marketing Specialist, you will serve as the marketing leader for SailPoint’s Identity Security solutions by defining and driving marketing strategies,messaging, and demand generation that contribute to pipeline development, with some of our strategicchannelpartners. At SailPoint, our Ecosystem plays an integral role in our global strategy, and we proudly partner with many services partners includingCDW,Cyderes,GuidePoint,Optiv,RSMand others. In this role, you willidentifykey market opportunities that help drive the growth of SailPoint and our partners from a revenue and pipeline perspective. This role not only helps define the named partners marketingstrategy, butdelivers that strategy working cross-functionally across Product Marketing, Campaigns, Events, Digital and PartnerSales;as well as the partners themselves.

The role will also own and drive key partner initiatives such as, sponsorship management of key SailPoint marketing opportunities likeNavigate, andsupport the partner programs, and scalable ‘through partner’ campaignsthat play a key role in our go-to-market motionswith the channel.

To be successful in this role you mustpossessstrong marketing and communications skills, be action-oriented, and have experience in driving global demand with the channel in the B2B,Enterpriseand Strategic segments. A strong relationship builder, with an understanding of the partner ecosystem, enterprise demand generation, and strong cross-functional management of marketers are crucial skills for this role. These credentials will fuel your ability to be a key evangelist and storyteller,demonstratingthe value that a joint relationship with SailPoint provides. Moving and thinking rapidly withan attentionto detail and a sharp eye for quality, along with the ability to grasp and translate value propositions into customer and prospect benefits is crucial.

The position reports to the Senior Director ofGlobal PartnerMarketing, within the SailPoint Marketing organization, and is available as a remote position for the right candidate.

Responsibilities:

• Craft compelling value-propositions, messaging and positioning that addresses a buyer’s needs and invokes the desire to engage with several named strategic partners.

• Develop joint marketing campaigns (content,messaging, communications, demand activationsincluding events and campaigns) with each partner, that targetsnew opportunities resulting in deal registrations fromour channel.

• Understand buying cycles and define buyer personas for Identity Security in the Strategic and Enterprise segments with each partner, based on their customer base.

• Develop scalable marketing initiatives collaborating with SailPoint Field Marketing, Product Marketing, Events and Campaigns to drive awareness and demand forSailPoint .

• Be pipeline savvy, owning andreporting outthe performance of activity with the goal of continual optimizations and strong ROI.

• Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences.

Requirements:

• 5+ years of experienceonhigh-performing marketing teams, working in the channel and/or Strategic Alliance Partners.

• Ability toestablishpartnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation.

• Self-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlines.

• Experienced atsuccessfully multi-tasking a variety of critical priorities and stakeholders.

• Experience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners.

• Strong project/program management skills, withprovenrecord of managing end-to-end development of strategic campaigns and initiatives.

• Data-centric, with strong analytical and problem-solving skills.

• Excellent interpersonal, facilitation, and communication skills.

• Enterprise security software/SaaSand experience of leveraging AI tools

The Path to Success (Milestones)

1-Month Milestones

• Meet with internal stakeholdersacross Product Marketing, Campaigns, Events, Digital, and Partner Sales to understand key strategies and current operations.

• Understand operations and systemscritical for defining and delivering named partner marketing strategies.

• Start to meet with external partner peers to begin building relationships and understanding their ecosystems.

2-Month Milestones

• Conductobservations and gather learningsfrominitialengagements to inform marketing strategies and messaging.

• Perform aSWOT analysistoidentifymarket opportunities and potential challenges for SailPoint and its partners.

• Contribute to theexecution of active initiativesor campaigns with partners, aligning with established go-to-market motions.

• Conductinternal and external research, gathering insights and peer feedback on "Start/Stop/Continue" for existing partner marketing activities.

3-Month Milestones

• Present amarketing plan for Q4 and FY28that defines and drives marketing strategies, messaging, and demand generation with strategic channel partners.

• Develop anSKO (Sales Kick-Off) sponsorship planas part of owning and driving key partner initiatives.

• Demonstrateprogress towardsmeeting or beating pipeline goals for Q3 and Q4, reflecting accountability for activity performance and ROI.

Education:

MBA or equivalent preferred; BA/BS preferred,notrequired

Travel:

This position requires approximately 10% travel.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains…