Senior Marketing Executive

About this role

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

Senior Marketing Executive — Tenants Vertical

About the Role

Careem is looking for a Senior Marketing Executive to own marketing for the Tenants vertical—a fast-growing business line within Careem Ventures. Based in Amman and operating across both the UAE and Jordan, you will drive the marketing strategy end-to-end, from planning through execution, while working closely with country and regional teams.

This is a senior, hands-on role for someone who can think strategically and stay close to execution in a fast-moving, entrepreneurial environment. You will have real ownership, high impact, and direct visibility with Careem Ventures leadership.

What You'll Do

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Strategy & Planning: Own the vertical marketing strategy for Tenants across the UAE and Jordan, ensuring alignment with Ventures and broader business objectives.

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Campaign Execution: Build and execute go-to-market (GTM) and always-on plans spanning brand, performance, lifecycle, and partnership marketing.

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Growth & Engagement: Drive customer acquisition, retention, and engagement through data-informed, multi-channel campaigns (digital, performance, CRM, social, and offline/BTL).

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Localization: Localize messaging and strategy to reflect the distinct market dynamics of the UAE and Jordan.

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Cross-Functional Collaboration: Partner with product, growth, operations, and country teams to align marketing efforts with business priorities and launch plans.

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Budget & ROI Management: Manage the vertical's marketing budget, track ROI, and optimize spend across channels and markets.

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Analytics & Reporting: Define and report on key marketing and growth KPIs, delivering performance insights directly to Ventures leadership.

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Agency Management: Brief, manage, and evaluate external agencies and partners (creative, media, and PR) as needed.

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Market Intelligence: Stay close to the market by monitoring competitor activity, trends, and customer insights to continuously sharpen the strategy.

What You'll Need

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Experience: 4+ years of marketing experience, ideally with exposure to the UAE and/or Jordan markets in tech, e-commerce, marketplaces, or a related high-growth industry.

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