Senior Marketing Director

About this role

Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale.

Position Summary & Responsibilities
We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.
Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.
Strategy & Leadership

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.

• Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.

• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.

• Define with executive impact the key metrics to drive results and will be used to tune strategy.

• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.

Demand Generation & Pipeline Building

• Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.

• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.

• Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.

• Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.

Content & Thought Leadership

• Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.

• Drive in partnership with other functions the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.

• Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.

AI-First Marketing

• Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.

• Evaluate, recommend and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.

• Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.

KPIs, Analytics & ROI

• Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.

• Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.

• Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.

Brand, Social Media & Digital Presence

• Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.

• Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.

• Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership.

• Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility.

• Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement.

Events & Conferences

• Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution.

• Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics.

• Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.

Required Qualifications

• 10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms, IT consulting, managed services, or a closely adjacent space.

• Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.

• Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.

• Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.

• Experience…