Senior Marketing Data Analyst (m/f/d)

Über diese Stelle

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Marketing Data Analyst (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel. This role is perfect for someone who combines strong technical skills with sharp business judgment - and who thrives working close to top management on high-impact, complex analyses.

Our team treats AI as a core working principle. We actively integrate AI tools into our day-to-day workflows to raise the speed, quality, and depth of our analytics work — and we expect this mindset from everyone who joins us.

What you will do

• Design and implement scalable data models and pipelines within our Data Lake, to integrate and manage marketing data across channels.

• Build and maintain engaging dashboards to monitor demand, user acquisition and marketing efficiency, following best practices in data visualization to deliver clear and actionable insights.

• Empower marketing teams with self-service analytics by curating reliable data sources and building automated, scalable data solutions that enable independent, data-driven decision-making.

• Work closely with online, app, and offline marketing teams to deliver insights and recommendations that optimize multi-channel efforts, media planning, budget allocation, and user acquisition.