Senior Manager, Trade Marketing

About this role

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

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Build Trust: We set the standard for skincare, transparency, and shared knowledge.

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Be Bold: We lead through innovation and by challenging the status quo.

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Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.

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Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer

• Learning and development resources to support personal and professional growth

• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products

• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)

• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District

• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How You'll Have an Impact at Paula's Choice
The Sr. Trade Marketing Manager, Americas owns trade marketing strategy and execution across Paula's Choice's full Americas retail portfolio - Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com, with authority to manage additional retail partners as the channel expands in partnership with sales.
You will be responsible for bringing Global Brand's campaigns to life at retailers across the Americas and set the Americas-specific retail strategy and execution needed to grow the business and meet retail sales goals by partnering with sales to manage the trade marketing budget, leading joint marketing planning directly with retail partners and sales and representing Trade Marketing in executive and cross-functional planning.
As the Senior Manager, Trade Marketing you will:
Trade & Retail Go-To-Market Strategy

• Own the Americas trade marketing calendar and localization of Global Brand's GTM plans for core, newness, and tentpole moments — translating global strategy into retailer-specific execution across the full retail portfolio.

• Own the management of Americas trade marketing budget: build the annual plan, allocate spend across partners and moments, and manage OpEx tracking, invoice timeliness, and quarterly reforecasting in partnership with sales lead.

• Lead annual and quarterly Joint Business Planning (JBP) with retail partners— setting shared growth targets and investment priorities, in close partnership with Sales Lead.

• Lead marketing strategy and execution needed for P.C Sephora LATAM expansion.

Retail Account & Partner Management

• Serve as the senior marketing relationship owner —the day-to-day contact — for Sephora US, Sephora Canada, Sephora LATAM

• Own strategy, kick-off, execution, and results reporting for Core, Newness, and promotional trade marketing plans, including tent-pole moments like SEPHORIA.

• Lead executive-level partner relationships: represent Paula's Choice at market week, business reviews, and partner strategy sessions, escalating and resolving conflicts between Paula's Choice priorities and retailer asks.

• Provide guidance in partnership with Sales Lead around retail media network strategy and off-site media needs across all Americas markets to Paid Media Team.

• Own the monthly and quarterly 360 trade marketing readout across the full portfolio, translating retailer-level results into a portfolio view for leadership.

• Develop and execute in app preview GTM retail in-app previews, digital programs, and "firsts"/beta opportunities — proactively pitching Paula's Choice as a strategic partner, not just responding to retailer asks.

Retail Digital, Media & Merchandising

• Own all North American Retail PDP asset strategy for new launches and core, including brief standards, kick-off cadence, and timeline governance across partners.

• Own digital shelf standards across the portfolio: PDP copy, imagery, and video freshness, and escalate gaps to Creative/Brand leadership.

• Oversee retail PR and digital programs with Canada and LATAM agencies — evaluating performance, approving spend, and setting the annual product launch calendar and strategy in partnership with Sales Lead.

• Partner with Brand Social & Influencer on influencer and social support tied to retail launches

Ratings, Reviews & Digital Shelf Governance

• Own the Americas Ratings & Reviews vendor relationship, contract, and budget — setting strategy in partnership with sales and negotiating terms and ensuring seamless execution.

• Set the audit cadence and standards for product ratings, reviews, copy, and badging across the portfolio, and hold partner and internal teams accountable to them.

• Report digital shelf health and R&R performance to leadership as a standing trade KPI, with clear action owners when standards slip.

Team Leadership & Cross-Functional Partnership

• Manage and develop 1 direct report, setting goals, running regular development conversations, and building bench strength for the trade function.

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