Senior Manager, Omnichannel Marketing

About this role

Who We Are

Chomps is America’s fastest-growing meat snack brand, redefining convenient snacking with a commitment to real ingredients and bold, satisfying flavors. Crafted from 100% grass-fed, grass-finished beef and venison, along with antibiotic-free turkey and chicken, each Chomps meat stick delivers 10+ grams of high-quality protein without sugar, hormones, soy, dairy, artificial preservatives, artificial nitrates, or MSG. Seasoned with a blend of flavorful herbs and spices, Chomps provides a nutritious protein snack for the whole family. As a minority-owned, family-operated, and B Corporation-certified business, Chomps prioritizes thoughtful sourcing and recently earned the non–ultra-processed food certification through the non-GMO project. Discover a new standard in snacking at www.chomps.com.

Traits of a Chompian

If you’ve been called scrappy, resourceful, and persistent, then you might just be a Chompian. You’re a team player who’s self-motivated and action-oriented. You’re committed to delivering efficiency and accuracy, and you happen to be great at proactive cross-functional communication. You’re a critical thinker and a natural problem solver who enjoys details, research, and data. You take initiative and complete ownership of everything you do, and you’ll go the extra mile for your team, consumers, and audience. You’re hungry to learn with a passion to grow and improve every day. You also take a keen interest in health, fitness, and nutrition. Sound like you? Then we want to meat you.

*Accepting Applications from 8/3 - 8/10/2026 5pm CST
What You Will Do
We are seeking a strategic, execution-focused, and highly collaborative Sr. Manager, Omnichannel Marketing to join our growing team. In this role, you will lead omnichannel marketing planning across strategic accounts, supporting business growth targets and best-in-class marketing execution.
You will develop a deep understanding of the Chomps consumer journey and align marketing strategies with retail customer objectives through cross-functional collaboration with the Marketing, Sales, Business Analytics, Creative, and eCommerce teams. This role requires senior-level ownership of retailer-specific activations, budget management, vendor management, performance optimization, and analytics-driven recommendations. This role reports directly to the Director, Omnichannel Marketing.
Responsibilities
Account Ownership

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C-Store: Own the C-Store channel as a strategic vertical, developing scalable marketing strategies, retail media support, in-store activation plans, and go-to-market recommendations across key convenience store accounts.

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Club: Own retail media strategy and execution for Club accounts, creating a unified approach to campaign planning, budget allocation, activation support, and performance optimization.

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Walmart: Partner with the eCommerce team to provide holistic Walmart marketing support, coordinating on initiatives while eCommerce maintains the primary WMC relationship.

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New Markets: Lead marketing support for new market expansion planning and ongoing support, translating priorities into clear activation plans and scalable market-specific processes.

Analytics & Optimization

• Analyze and interpret campaign performance metrics, including ROI, conversion, share-of-search, syndicated sales data, and retailer reporting, to optimize marketing initiatives.

• Manage omnichannel marketing budgets for assigned accounts, ensuring strategic allocation of resources and clear visibility to spend, performance, and tradeoffs.

• Conduct market research and competitive analysis to stay ahead of industry trends and best-in-class omnichannel marketing practices.

Cross-Functional Collaboration

• Partner with Marketing, Sales, Business Analytics, Creative, and eCommerce teams to align strategies, share insights, and support stronger planning across priority retail channels.

• Manage vendor and external partner deliverables to support faster campaign activation, stronger execution, and reduced reliance on ad hoc external support.

• Build repeatable ways of working that help the team move from reactive support to proactive planning, execution, and performance optimization.

Who You Are

• 6-8+ years of experience in Shopper Marketing, Trade Marketing, Retail Media, or a related field within the CPG industry, in a fast-paced environment, with C-Store, Club, Canada, or Walmart marketing support experience.

• Strategic thinker with a proven track record of translating retailer objectives, performance insights, and business priorities into data-driven marketing programs.

• Experience with retail media platforms such as Goose Media, Gulp Media, Criteo, Sam’s Connect, WMC, or similar platforms strongly preferred.

• Strong analytical mindset with the ability to interpret performance metrics, syndicated sales data, retailer reporting, and campaign results into actionable recommendations.

• Exceptional project management and organizational skills, with the ability to manage multiple retailers, channels, deadlines, budgets, and agency or vendor deliverables simultaneously.

• Excellent communication, relationship management, and cross-functional influence skills, with experience aligning Sales, Marketing, Business Analytics, Creative, eCommerce, and external partners.

• Proactive problem solver who thrives in a fast-paced, dynamic environment and can help move the team from reactive support to proactive planning, sharper prioritization, and stronger execution.

• Bachelor's degree in Marketing, Business, or a relevant field.

Preferred Qualifications

• Experience with retail content management, retail media planning, and omnichannel campaign coordination.

• Experience adapting retail media or shopper marketing plans across different channel dynamics, including C-Store, Club, Walmart, or new market launches.

• Experience managing external agency, vendor, or retail partner relationships.

Position: Senior Manager,…