Senior Manager, Narrative & Storytelling

About this role

Senior Manager, Narrative & Storytelling

Who we are

Campus Compact is a national coalition of colleges and universities committed to the public purposes of higher education. As the largest national higher education association dedicated solely to higher education civic and community engagement, Campus Compact enables higher education institutions to develop students’ citizenship skills and forge effective community partnerships. Our resources support senior administrators, faculty, staff, and students as they pursue community-based teaching, scholarship, and action in the service of positive change.

Today, we stand at a defining moment: we are ready to scale our impact when the stakes for our work have never been higher. We know that higher education has a critical role to play in fostering democratic principles and culture by addressing polarization, strengthening civic participation, and ensuring students are prepared to navigate and shape our democracy. Thanks to the investment of philanthropic partners, Campus Compact is preparing for a period of significant growth and expansion, particularly in the areas of innovation, scaling, and coalition building.

About the role

The Senior Manager, Narrative & Storytelling will contribute to Campus Compact communications strategy and serve as our chief storyteller with the goal of inspiring action, lifting up member voices, and sharing stories of success.

The Senior manager will be a vital part of Campus Compact’s communications and events team, and will oversee a growing body of storytelling and narrative change work focused on building increased public awareness of and support for Campus Compact’s mission and the public purposes of higher education. Reporting directly to the senior director of communications & events, this new role will contribute to developing our narrative change strategy, create key deliverables to support this strategy, help build our public relations and media capacity, and supervise the digital communications coordinator.

Key Responsibilities

Strategic content creation

• Develop & execute strategies that support key narrative change goals, shaping messaging and driving tactics. Write blog posts, develop email campaigns, oversee video development, and contribute to social media.

• Produce our monthly Common Cause newsletter; solicit content from staff and partners to create an informative and engaging experience for readers and meet our communications goals

• Oversee our social media strategy. Help to mature our social media strategy to create a comprehensive approach that engages our members and partners, and balances storytelling, marketing, and organizational goals

PR & media relations

• Lead our PR/media relations efforts; help to solicit earned and unearned media placements featuring Campus Compact or supporting our mission. Write op-eds, build relationships with journalists and media outlets

• Keep up-to-date with happenings at Campus Compact and in the field to find opportunities for media placements.

• Support leadership team members in speaking to the media.

Team management & internal coordination