Senior Manager, Marketing Operations — Systems and Automation

About this role

Position Overview

We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI-enabled. This role will help modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, and identifying practical opportunities to simplify or automate manual GTM workflows.

The ideal candidate brings deep hands-on experience with marketing automation, data quality, workflow design, and cross functional GTM operations. They should be comfortable working across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to improve how GTM work gets done. This includes clarifying ownership, improving documentation, reducing manual work, and building more scalable systems and workflows.

Key Responsibilities

• Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.

• Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.

• Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.

• Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.

• Partner across…