Senior Manager, Marketing Operations — Systems and Automation

About this role

<p><strong><span data-contrast="auto">Position Overview</span></strong></p> <p><span data-contrast="auto">We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI-enabled. This role will help modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, and identifying practical opportunities to simplify or automate manual GTM workflows.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The ideal candidate brings deep hands-on experience with marketing automation, data quality, workflow design, and cross functional GTM operations. They should be comfortable working across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to improve how GTM work gets done. This includes clarifying ownership, improving documentation, reducing manual work, and building more scalable systems and workflows.</span><span data-ccp-props="{}"> </span></p> <p> </p> <p><strong><span data-contrast="auto">Key Responsibilities </span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Partner across…