Senior Manager Marketing Operations & Demand Enablement

About this role

THE COMPANY
Careerminds is a leader in career transition and coaching solutions, helping organizations support employees through change while enabling workforce growth and development. Our product portfolio includes market-leading Career Transition and Coaching Services as well as Progression, our application for Career Frameworks and progression planning.
THE ROLE
As our Senior Manager of Marketing Operations and Demand Enablement you willown and scale the marketing infrastructure within HubSpot to enable efficient lead capture, routing, and lifecycle management across all channels, while supporting and optimizing key demand generation programs including content syndication and AI-driven outbound.
This is a 100% remote/work-from-home role.
THE KEY RESPONSIBILITIES

Marketing Operations & HubSpot Ownership

Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation

Lead CRM migration, integration, and system consolidation efforts

Ensure accurate lead capture, attribution, and routing across all channels

Own UTM strategy and governance, partnering with web, paid, and SEO teams to ensure consistent tracking, campaign attribution, and data integrity

Build and maintain campaign infrastructure (lists, workflows, forms, tracking)

Own and build email nurture programs, including lifecycle-based drip campaigns to improve lead engagement and conversion

Enable and operationalize all outbound email execution in HubSpot, including campaigns, event workflows, and customer communications

Maintain data hygiene, compliance, and system scalability

Partner with sales to ensure seamless lead handoff and follow-up processes

Demand Enablement & Program Support

Own and manage content syndication partnerships (e.g., BANT programs), including vendor coordination, campaign setup, targeting, and ongoing optimization

Drive performance across syndication programs, including lead volume, lead quality, and cost per SQL, making adjustments to improve ROI

Own AI SDR program execution, including setup, integration into HubSpot, sequencing, and ongoing optimization

Monitor and improve conversion rates from lead → MQL → SQL for all owned programs

Establish and maintain clear reporting on pipeline contribution and program performance

Identify and implement opportunities to improve targeting, messaging, and funnel efficiency across programs

Partner with sales to ensure effective lead follow-up and feedback loops for continuous improvement

Cross-Functional Enablement

Act as the central owner of marketing systems and campaign execution infrastructure

Support events, customer success, and marketing teams with HubSpot-driven execution

Establish intake, prioritization, and execution processes for campaign requests

Enforce consistent use of UTMs, naming conventions, and tracking standards

Reporting & Insights

Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility

Build and continuously evolve reporting frameworks and views as the business, GTM motion, and funnel maturity develop

Provide visibility into campaign performance and pipeline contribution

Identify data gaps and improve tracking and attribution

CORE COMPETENCIES

Technical & Systems

Deep expertise in HubSpot (workflows, lists, scoring, reporting, integrations)

Strong understanding of marketing attribution, UTM tracking, and funnel analytics

Experience with data hygiene, segmentation, and CRM architecture

Familiarity with integrations (e.g., SDR tools, enrichment platforms, webinar/event tools)

Analytical
Ability to analyze funnel performance and identify conversion gaps

Strong attention to detail in data accuracy and reporting

Comfortable working with metrics like MQL, SQL, conversion rates, and pipeline contribution

Execution & Operations
Highly organized with strong project management skills

Ability to manage multiple priorities and high request volume

Process-oriented with a focus on scalability and efficiency

Collaboration & Communication

Strong cross-functional communication skills

Ability to translate business needs into technical execution

Comfortable working with both technical and non-technical stakeholders

THE MUST-HAVES

6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment

3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting

Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns)

Experience working through CRM migrations or system consolidations strongly preferred

Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success)

THE NICE-TO-HAVES

Experience with AI SDR tools or outbound automation platforms

Experience managing or supporting content syndication programs

Familiarity with BANT qualification frameworks

Exposure to tools like Salesforce, ZoomInfo, or enrichment platforms

At Careerminds, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Careerminds is proud to be an Equal Employment Opportunity Employer.
Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.
Originally posted on Himalayas