Senior Manager, Marketing

About this role

ABOUT SPRIG

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

ABOUT THE ROLE

We’re hiring a Senior Manager, Marketing to drive high-impact marketing programs and lead a small but highly effective marketing team. This is a hands-on, player-coach role where you’ll own and execute initiatives across events, content, and campaigns while setting priorities, developing talent, and driving team performance.

Reporting to our Chief Revenue Officer, you’ll partner closely with Sales, Customer Success, and Product to generate pipeline, strengthen Sprig’s position as the AI-native alternative to legacy survey tools, and create memorable experiences for research and product leaders.

This is a hybrid role, 4 days per week in our San Francisco HQ (Wednesday is optional work from home).

ABOUT THE ROLE

We’re hiring a Senior Manager, Marketing to drive high-impact marketing programs and lead a small but highly effective marketing team. This is a hands-on, player-coach role where you’ll own and execute initiatives across events, content, and campaigns while setting priorities, developing talent, and driving team performance.

Reporting to our Chief Revenue Officer, you’ll partner closely with Sales, Customer Success, and Product to generate pipeline, strengthen Sprig’s position as the AI-native alternative to legacy survey tools, and create memorable experiences for research and product leaders.

This is a hybrid role, 4 days per week in our San Francisco HQ (Wednesday is optional work from home).

YOUR IMPACT

Programs and pipeline

- Develop and execute an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline

- Partner with Sales and BDRs to align programs to target accounts and improve conversion of marketing-sourced pipeline

- Track performance with clear attribution, reporting, and optimization of CAC and ROI

- Drive consistent messaging and positioning across the website, events, content, and sales collateral that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools

- Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battlecards

Team leadership

- Lead, coach, and develop a high-performing marketing team, setting clear priorities, providing regular feedback, and supporting career growth

- Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and make sure their work supports pipeline goals

- Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities

- Own the marketing budget, prioritizing investments that maximize pipeline generation and business impact.

Events and thought leadership

- Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit

- Help turn events and research partner content into repeatable pipeline programs

- Develop compelling content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders

YOUR STRENGTHS

- 6+ years of B2B SaaS marketing experience, ideally selling into enterprise

- 2+ years of people management experience, with a demonstrated ability to lead teams while remaining hands-on in execution.

- Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline

- Strong project management skills and the ability to juggle multiple programs, deadlines, and stakeholders

- Comfortable working with data to measure what’s working and adjust quickly

- Excellent communication and cross-functional collaboration skills, including with Sales

- A hands-on operator who thrives in a fast-moving, high-growth startup

- AI-forward, with a demonstrated interest in using AI tools to improve marketing execution and efficiency

- Willingness to travel approximately 10% for key events

- Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience

BENEFITS & PERKS

- Competitive Salary

- Competitive Employee Equity

- 401K Program

- Medical, Dental, and Vision Benefits

- FSA/HSA Benefits

- $175/month Commuter Benefit

- Additional Wellbeing Benefits

- Flexible Paid Time Off

- Paid Parental Leave

- Professional Development Stipend

- Hybrid Office Policy

- Lunch and dinner daily

- Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company where your contributions matter and your impact is visible. We’ve been recognized as a Great Place to Work® for three consecutive years and have also been named one of Fortune’s Best Workplaces in the Bay Area® and one of Built In’s Best Places to Work®.

OUR COMMITMENT TO DIVERSITY AND INCLUSION

We prioritize diversity within our team and value different perspectives, educational…