Senior Manager, Growth Marketing (Search)

About this role

Overview

At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers discover us.

We’re looking for a Senior Manager, Growth Marketing (Search) to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search. This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth.

Reporting to our Director of Growth Marketing, you’ll own our search ecosystem end-to-end—leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact. You’ll also bring a clear, trusted voice to how performance is understood across the business. You’ll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel.

What You’ll Do

Search Strategy & Channel Ownership

• Lead Paid Search and SEO/GEO as core drivers of customer growth

• Own the end-to-end strategy across Google and Microsoft Search, Shopping, and evolving discovery surfaces, including AI-driven and LLM-powered search experiences

• Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business

Execution & Optimization

• Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max

• Guide keyword strategy, bidding, audience segmentation, and creative testing

• Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities

Measurement & Performance Insight

• Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance

• Translate performance data into clear, actionable insights

• Build a clear, consistent narrative around channel performance and opportunity

Team Leadership

• Manage and mentor one direct report, setting a high bar for ownership and execution

• Serve as a strong model for the team—bringing curiosity, rigor, and follow-through

• Create clarity around priorities and ensure work moves forward with focus

Cross-Functional Partnership & Communication

• Partner closely with Product, Engineering, Creative, and Merchandising to ensure search is integrated into broader initiatives

• Communicate clearly and confidently with senior leadership, distilling complex performance into what matters most

• Build trust through consistent, thoughtful updates and proactive surfacing of insights

What Success Looks Like

• Search continues to improve in efficiency and scale, delivering stronger contribution to growth over time

• Measurement becomes more mature and actionable, improving investment decisions

• Performance insights are proactively surfaced and clearly understood across teams

• Cross-functional partners view Search as a trusted, thoughtful partner

• The team operates with strong ownership, clarity, and a high standard for execution

We’re Looking For

• 5+ years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment

• Strong command of Google Search and Shopping, with a clear understanding of performance at scale

• Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes

• Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling

• A strategic mindset paired with strong execution—you’re comfortable zooming out and diving in

• Intellectual curiosity and a continuous focus on improving how things work

• A proactive, solutions-oriented approach, with strong ownership and follow-through

• Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders

• Executive presence and sound judgment in how you communicate and operate

• 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others

• Agency background supporting DTC or eCommerce brands is a plus

If you’re excited to shape how customers discover Brooklinen—and help drive thoughtful, efficient growth—we’d love to hear from you.