Senior Manager Growth & Business Operations

About this role

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About this position:

This is a high-trust, high-leverage role for someone who is genuinely obsessed with the numbers. You'll be the right-hand operator and thinking partner to the GM of Later Social and Head of Creator Products, reporting directly to the SVP and GM. You will own the growth metrics, the operating cadence, and the decision support that keep two fast-moving businesses sharp and accountable: the Later Social PLG SaaS division and the Creator product portfolio. You won't just report on the funnel, you'll live in it. You'll know why self-serve conversion moved, where Creator product activation is leaking, and what we should do about it before anyone asks. You'll run the operating rhythm, keep the team honest on timelines and OKRs, turn data into crisp leadership narratives, and act as a force multiplier so the GM can operate at the altitude only they can. Think operator-analyst with a growth brain and a high drive to move the needle. Please note we will only be considering applications from candidates located within North America. This is a remote-eligible position, with the option to be hybrid from our Boston, Vancouver BC, or Vancouver WA hubs.

What you'll be doing:

Growth & Funnel Analytics

• Own the source of truth for growth performance across Later Social's PLG funnel (acquisition, activation, conversion, retention, and expansion) and Creator application, activation, and engagement analytics.

• Apply a CRO lens: surface what's working and what isn't, size the opportunity, and recommend the next test or fix proactively, with a clear point of view.

• Build and maintain the dashboards, models, and definitions the whole group trusts for product metrics; partner with Data & Analytics so one set of numbers drives every conversation.

Operating Cadence & OKRs

• Partner with TPMs on team OKRs: baselines, targets, weekly pacing, and clear escalation when the business is off track.

• Lead the recurring funnel and metrics reviews for product growth and Creator sales growth: set the agenda, drive the discussion to decisions, and own the follow-through.

• Keep the group's timelines, deliverables, and operational commitments on schedule, and keep the GM ahead of what's due and what's at risk.

Strategy & Decision Support

• Support the GM on product and business metrics tracking, translating data into action plans with a clear recommendation, not just a status update.

• Pressure-test plans, model scenarios, and bring an independent, data-backed perspective the GM can rely on.

• Prepare the documents and presentations the group needs for leadership, board, and cross-functional audiences, translating data into a clear story.

• Own smaller projects end to end, from framing the question to landing the outcome.

Cross-Functional Leadership

• Partner across Product, Marketing, Data, GTM, and Finance; with Marketing specifically, keep growth reporting transparent and forward-leaning.

• Constructively challenge the team on priorities, pace, and where their time is best spent, raising the bar without owning their roadmaps.

• Drive alignment across Later Social and Creator stakeholders by creating shared metrics, clear operating rhythms, and crisp escalation paths.

What success looks like:

• By 30 days, you have a deep understanding of our PLG funnel and products, are fully set up in our core tools (Claude, Amplitude, SQL, Salesforce, HubSpot, Looker, Mode, and spreadsheets), and are running basic weekly reporting for the GM and core partners.

• By 90 days, you own the operating cadence end to end: OKRs are baselined and tracked, weekly funnel and performance reviews are running smoothly, and you are proactively surfacing insights and recommended tests across acquisition, activation, conversion, and retention for Later Social.

• By 6 months, you are the undisputed source of truth for growth and product usage metrics, you have led multiple high-impact CRO and funnel optimization initiatives (such as on…