Senior Manager, Customer Lifecycle

About this role

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs

• Own the performance of always-on lifecycle automations, continuously optimizing targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user)

• Develop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time

• Drive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences

• Partner closely with Data Science to leverage predictive models and customer insights to power targeting, personalization, and decision-making

• Help shape the roadmap for advanced targeting and decisioning capabilities, prioritizing opportunities that drive measurable business impact

• Bring analytical rigor to forecasting, planning, and performance evaluation, ensuring lifecycle strategies are both effective and efficient

• Translate data and performance insights into actionable strategies across messaging, offers, and overall customer experience

• Collaborate cross-functionally with CRM Ops, Martech, Product, Loyalty, and Creative teams to deliver high-quality, scalable campaigns

• Partner with Loyalty teams to ensure lifecycle strategies integrate seamlessly with rewards programs and broader customer value initiatives

• Lead and contribute to a structured test & learn roadmap, driving continuous optimization and innovation across lifecycle marketing

THE STATS
What we're looking for in our next teammate

• 8+ years of experience including 3+ years as people manager in Customer Marketing, CRM, Lifecycle Marketing, or related fields, with demonstrated ownership of performance-driven programs

• Strong results orientation, with a track record of using data to drive decisions and continuously optimize performance

• Analytical mindset with the ability to translate customer data and insights into actionable strategies across targeting, offers, and messaging

• Experience working with Data Science or Analytics teams to apply segmentation, testing, or predictive models in marketing programs

• Proven ability to manage and optimize marketing investment with a focus on efficiency and measurable business outcomes

• Experience operating in cross-functional environments, partnering with Product, Martech, Analytics, and Operations teams

• Familiarity with modern CRM and marketing technology platforms and how they enable personalization and automation at scale

• Strong communication and stakeholder management skills, with the ability to influence and align across teams

• Bachelor’s degree required

• Avid interest in sports and sports betting or a strong willingness to learn

• Experience working within a heavily regulated industry is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

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