Senior Manager, Commerce Media, Amazon Search

About this role

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Senior Manager, Commerce Media, you will lead commerce media strategy and activation for a broader slice of accounts while managing and developing a team of Commerce individual contributors. You’ll be accountable for consistent, high‑quality delivery across retail media platforms (e.g., Amazon, Walmart, Criteo and similar), and for raising the team’s craft in planning, testing, measurement‑informed optimization, and client communication. You’ll stay hands‑on where it matters most (major launches, complex troubleshooting, high‑stakes client moments), while spending more of your time coaching, reviewing, standardizing best practices, and partnering cross‑functionally so commerce media work is integrated into the broader client strategy.
Key Responsibilities:

People Leader:

• Build and lead a strong team: set clear goals, run regular 1:1s, provide coaching and feedback, and develop career paths for both emerging and more senior talent (IC and manager tracks).

• Review and elevate the quality of client‑facing outputs across your slice (plans, performance narratives, testing agendas, readouts), ensuring work is defensible and consistent.

• Lead hiring and talent evaluation for your area: participate in interviewing, define role‑ready skill expectations, and provide recommendations for promotions, stretch assignments, and targeted development.

• Promote cross‑training to build bench strength and flexibility (e.g., Amazon Search + DSP, Walmart + Amazon, onsite + offsite patterns), partnering with Talent Development and senior leaders as needed.

Client-Centric:

• Own integrated commerce media planning and execution across your client accounts, ensuring strategies ladder to client business objectives (growth, profitability, retention, new‑to‑brand/customer acquisition where applicable).

• Lead or co‑lead commerce media portions of senior client touchpoints: explain what’s happening, why it matters, and what you recommend next with clear trade‑offs and expectations.

• Ensure commerce media work connects to broader full‑funnel and cross‑channel plans (Search, Social, TVAD, Creative, CRM, Retail/Marketplace strategy), partnering with Client Partners and channel leads to align priorities and timing.

Channel Specific Expertise & The Tinuiti Way:

• Standardize how your teams plan, execute, and report across retail media: launch readiness, QA discipline, pacing hygiene, change logs, and clear documentation so quality is repeatable.

• Own the implementation of Commerce Media Tinuiti Way for your clients: enforce practical standards and coaching for platform roles, retail event playbooks, and day‑to‑day operational excellence.

• Create a strong collaboration cadence across adjacent teams so commerce media isn’t siloed; ensure teams understand dependencies and handoffs.

Product-Led:

• Drive team-wide proficiency in Tinuiti tools and core commerce platforms; ensure the team uses technology, automation, and (where appropriate) AI to improve speed, consistency, and insight quality.

• Sponsor adoption of reusable templates and workflows (brief intake, launch checklists, reporting views, testing templates) to reduce manual work and rework.

• Collect structured platform and workflow feedback from the field and route it to senior commerce leadership and product/ops partners, prioritizing issues that unlock scale and reduce friction.

Data & Measurement Data-Driven:

• Ensure teams use data to make decisions, not just report: diagnose drivers (pacing, CPC/CPA, ROAS/ACoS, NTB, share‑of‑voice/brand signals where available), surface trade‑offs, and recommend actions with simple success criteria.

• Set expectations for testing rigor and learning loops: clear hypotheses, clean setups, defined read timing, and documentation of what changed and what we learned.

• Oversee measurement alignment and ensure learnings roll back into next‑cycle plans.

Owner Mindset:

• Love Growth: Identify and scale growth plays across multiple client accounts (new formats, retail event strategies, audience expansion patterns, creative/placement learnings) and turn wins into reusable playbooks.

• Hate Waste: Reduce recurring waste patterns (inefficient spend, repeated QA errors, slow reaction to pacing issues, poor inventory patterns) by installing standards, safeguards, and coaching that sticks.

• Lead 1–2 cross‑account initiatives per half that improve commerce media consistency or efficiency (e.g., QA upgrades, reporting standardization, testing ladders, retail event readiness processes).

Professional & Technical Qualifications:

• 7–10+ years in commerce media / retail media / paid commerce, including meaningful experience across major retail media ecosystems (e.g., Amazon and/or Walmart plus others).

• Proven experience leading and developing teams (ICs and potentially first‑line managers), including performance management, QA oversight, and capability building.

• Strong command…