Senior Manager, Client Services, India

About this role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview
As Manager – Integrated Investment, you will be responsible for driving media investment and execution across integrated campaigns, with a strong focus on offline media and working closely with digital investment specialists to deliver effective, efficient and commercially sound media solutions.
The role involves managing end-to-end investment activities across channels including TV, Print, Radio, OOH and digital media, translating approved media strategies into executable investment plans, negotiating with media partners, managing inventory and ensuring delivery against agreed KPIs.
You will work closely with Planning, Client Leadership, Digital, Data & Analytics and media partners to ensure seamless campaign execution, strong commercial outcomes and high quality investment delivery.

Key Responsibilities
Integrated Media Investment & Execution
• Lead end-to-end media investment and buying activities across TV, Print, Radio, OOH and digital channels, based on approved media strategies and client objectives.
• Translate media plans into detailed investment and execution plans, ensuring the right balance of reach, efficiency, quality and cost.
• Manage campaign spends, inventory, allocations, bookings, releases and ongoing investment optimisation.
• Ensure timely and accurate campaign execution in coordination with internal teams, agencies, broadcasters, publishers and other media partners.
• Monitor campaign delivery against agreed investment plans, timelines, budgets and performance expectations.
• Identify opportunities to optimise media investments through better rates, inventory, placements, value-adds and commercial partnerships.TV & Offline Investment
• Drive TV investment across key genres including GEC, Movies, News, Sports and Regional markets, with a strong understanding of audience behaviour and channel/channel-group performance.
• Work with BARC and other relevant audience measurement data to evaluate channel and programme performance and support investment decisions.
• Manage negotiations with broadcasters and media owners to secure competitive rates, premium inventory and relevant value-adds.
• Evaluate CPRPs, reach, frequency, GRPs, spot performance and inventory availability
to drive efficient TV investments.
• Manage Print, Radio and OOH investments, including rate negotiations, inventory planning, releases and campaign reconciliations.
• Build strong relationships with broadcasters, publishers and media partners to unlock commercial opportunities.

Digital & Integrated Investment
• Work closely with digital investment teams across Google, Meta, YouTube, Programmatic, OTT and other digital platforms to ensure integrated campaign delivery.
• Bring an integrated investment lens across offline and digital channels to identify opportunities for better audience reach, efficiency and media effectiveness.
• Collaborate with digital specialists to understand campaign performance, budgets, inventory and optimisation opportunities.
• Ensure consistency between planned investment, actual spends and campaign delivery across channels.Commercial Management & Negotiations
• Own commercial negotiations with media partners to maximise value for clients.
• Evaluate market rates, historical benchmarks, inventory availability and competitive intelligence while negotiating media deals.
• Identify opportunities for rate efficiencies, added value, bonus inventory, sponsorships and strategic partnerships.
• Maintain strong understanding of media market dynamics and emerging investment opportunities.
• Support annual and quarterly commercial negotiations and ensure adherence to agreed commercial frameworks.
• Partner with finance and operations teams to ensure accurate billing, reconciliations and closure of campaigns.

Data, Reporting & Optimisation
• Analyse investment and campaign data to identify delivery gaps, efficiency opportunities and areas for optimisation.
• Track key investment metrics including spends, CPRP, CPM, reach, GRPs, frequency, inventory utilisation and delivery.
• Prepare regular investment reports and provide actionable recommendations to Planning and Client Leadership teams.
• Use audience, market and campaign performance data to strengthen investment decisions.
• Leverage WPP Open, data platforms and other planning/investment tools to improve efficiency and decision-making.

Stakeholder & Client Management
• Partner closely with Planning and Client Leadership teams to translate strategic recommendations into effective investment solutions.
• Present investment recommendations, market intelligence and commercial opportunities to internal and client stakeholders.
• Build strong working relationships with media owners, broadcasters, publishers and platform partners.
• Coordinate with multiple internal stakeholders to ensure smooth campaign execution and timely resolution of issues.
• Proactively highlight investment risks, delivery challenges and optimisation opportunities.

Team Collaboration & Development
• Mentor and guide junior team members on media investment, negotiations, market understanding and campaign execution.
• Support the team in building strong investment practices, governance and operational discipline.
• Collaborate with specialist teams across WPP Media to develop integrated solutions for…