Senior Lifecycle Marketing Manager

About this role

Hello. We’re Teya.

Teya was founded on a simple belief: local businesses deserve better.

They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.

Teya exists to change that.

We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.

We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.

If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you

YOUR MISSION

You'll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who's done this before at scale, can set standards, and wants to define the direction rather than execute against someone else's.

You'll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You'll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey stick growth for Teya.

YOUR TEAM

You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand.

We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. As the senior lifecycle voice on the team, you'll shape how we keep pushing that edge.

YOUR ROLE

On a regular day, you'll:

- Own Teya's lifecycle marketing strategy, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention and win-back

- Set the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently

- Be the principal Braze authority, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability. You'll architect the complex, multi-step journeys with branching and experiment paths, and more junior team members will come to you to level up

- Steer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually do

- Identify the high-impact opportunities in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after them

- Partner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution team

- Mentor and grow our Manager-level ICs by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better work

- Push the boundary on AI-augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgement

- Lead the measurement practice, defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention and broader business KPIs

YOUR STORY

Years of experience matter less than what you've shipped and the rigour you bring. That said, most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands-on execution.

- You've owned end-to-end lifecycle strategy before, not inherited someone else's playbook, but defined your own, and you can walk through the commercial outcomes it delivered

- You're a deep Braze expert. You've built and scaled complex Canvases, you write Liquid fluently, you understand Connected Content, deliverability, and API-triggered campaigns. You've seen Braze done badly and Braze done well, and you know what the difference looks like

- You're comfortable across all the channels we use (email, in-app, push, SMS, WhatsApp, content cards) and you have a real point of view on when to use which

- You're data-fluent in a modern stack. You can write or comfortably review SQL, you've worked with warehouses like Snowflake, and you know how to use analytics tools like Amplitude to understand user behaviour beyond open rates

- You've worked in multi-market environments and understand the real complexity of localisation, channel availability by country, and differing merchant behaviours across geographies

- You mentor naturally. You enjoy making other people better at their craft, and the team members you've worked with would describe you as someone who raised their bar

- You bring the strategic mindset with the bias for action. You can define a lifecycle strategy, build the business case, present to senior stakeholders, and also…