Senior Lifecycle & Automation Manager

About this role

<div> <h3><strong>Who Connecteam is:</strong></h3> </div> <p>Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide.</p> <p>We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other.</p> <p>Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job.</p> <p>Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency.</p> <h3><strong>About the role:</strong></h3> <p>Connecteam is looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.</p> <p>You’ll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.</p> <p>We’re looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.</p> <h3><strong>What you'll be doing:</strong></h3> <h4><strong>Lifecycle Strategy & Funnel Optimization</strong></h4> <ul> <li>Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation.</li> <li>Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages.</li> <li>Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation.</li> <li>Identify friction points, drop-offs, and growth opportunities across the funnel.</li> </ul> <h4><strong>Campaign & Automation Execution</strong></h4> <ul> <li>Build and manage hands-on lifecycle campaigns and automations inside HubSpot.</li> <li>Design, manage, and optimize cross-channel customer journeys across email, SMS, WhatsApp, SDR outreach, retargeting, and in-product experiences, while orchestrating scalable automations and workflows across multiple systems and tools.</li> <li>Manage audience segmentation, behavioral targeting, personalization, and dynamic lifecycle experiences.</li> <li>Run ongoing experimentation and A/B testing across messaging, timing, channels, CTAs, and workflows.</li> <li>Build scalable lifecycle infrastructure and operational processes.</li> <li>Monitor and optimize email deliverability, sender reputation, inbox placement, and lifecycle communication performance across channels.</li> </ul> <h4><strong>AI & Marketing Systems</strong></h4> <ul> <li>Identify opportunities to leverage AI across lifecycle marketing, automation, customer communication, internal workflows, and growth operations.</li> <li>Help define and build AI-powered tools, workflows, automations, and use cases for internal teams and customer-facing experiences.</li> <li>Stay up to date with emerging AI tools, workflows, and best practices, and proactively bring new ideas into the organization.</li> </ul> <h4><strong>Data, Analytics & Reporting</strong></h4> <ul> <li>Monitor and analyze lifecycle and funnel performance across activation, engagement, conversion, and reactivation metrics.</li> <li>Build dashboards, reports, and insights using HubSpot, Looker, and other analytics tools.</li> <li>Translate data into actionable recommendations and growth opportunities.</li> <li>Work closely with BI, Product, and Data teams on tracking, attribution, measurement, and event-based optimization.</li> </ul> <h4><strong>Cross-Functional Collaboration</strong></h4> <ul> <li>Collaborate with Product Marketing, Content, Design, Sales, Growth, Marketing Ops, Product, and Data teams.</li> <li>Help create scalable processes and operational excellence across lifecycle marketing.</li> <li>Act as a strong independent owner capable of driving projects end-to-end.</li> </ul> <h3><strong>What we're looking for:</strong></h3> <ul> <li>4+ years of experience in lifecycle marketing, marketing automation, growth marketing, or related roles in a SaaS environment.</li> <li>Hands-on experience building and managing lifecycle programs and automations inside HubSpot or similar platforms.</li> <li>Strong understanding of funnel optimization, lead nurturing, activation, customer engagement, and reactivation strategies.</li> <li>Strong analytical mindset with the ability to work with data, identify patterns, and drive optimization decisions.</li> <li>Experience running structured experimentation and A/B testing programs.</li> <li>Comfortable working cross-functionally with Product, Engineering, BI, Data, Sales, and Marketing teams.</li> <li>Strong operational and systems-thinking mindset.</li> <li>High level of…