Senior GTM Systems Administrator

About this role

A Little About Us

Enboarder is the world’s first agentic AI employee journey platform, unifying onboarding, enablement, mobility, and offboarding into a single experience layer.

With AI Assistants and AI Agents working together, Enboarder empowers HR leaders to deliver structured, personalized employee experiences at scale while freeing HR from administrative work. Enterprises like Deloitte, ING, T-Mobile, andCisco use Enboarder accelerate time-to-productivity, reduce attrition, and unlock HR capacity

The result: engaged managers, supported employees, and measurable business impact.

Role Summary

We are seeking a Senior GTM Systems Administrator to join our Revenue Operations team, reporting to the Sr. Director of Revenue Operations. This role plays a critical part in enabling efficient revenue operations across Sales, Marketing, Customer Success, and Finance.

At Enboarder, Salesforce serves as our primary system of record, while Hubspot powers our marketing automation and lead management. The Senior GTM Systems Administrator owns the administration, optimization, and integration of Salesforce and HubSpot, ensuring our GTM teams have reliable systems, clean data, and scalable processes that support pipeline generation, customer growth, and operational efficiency.

The ideal candidate brings strong Salesforce administration expertise, hands-on Hubspot administration experience, and a highly collaborative approach to identifying opportunities for improvement and partnering with stakeholders to implement scalable solutions.

Key Responsibilities

1. Salesforce Administration

• Co-Own administration and optimization of the Salesforce platform supporting Sales, Marketing, Customer Success, and Finance teams — including objects, fields, validation rules, page layouts, permissions, user access, dashboard and reporting to support visibility into funnel performance, ARR, and key GTM metrics.

• Partner directly with GTM stakeholders to understand business problems and translate them into well-architected technical requirements and Salesforce solutions

• Design, troubleshoot, and optimize Salesforce Flows and automation to support evolving business requirements

2. HubSpot Administration

• Own the administration and maintenance of the HubSpot platform, including properties, workflows, forms, lifecycle stages, and backend automation, ensuring system continuity, clean data, and reliable synchronization with Salesforce and other GTM tools

• Build and maintain marketing dashboards and reports, including advanced analytics (e.g., expansion reporting) in close partnership with the Marketing team

• Serve as the primary point of escalation for HubSpot workflow, reporting, and data issues across Marketing and Sales teams.

3. GTM Systems Integrations

Maintain and support integrations between Salesforce, HubSpot, and the broader GTM technology stack,
ensuring reliable data sync and system performance. Current stack includes:

• Salesforce & HubSpot (core integration)

• Planhat · Gong · ZoomInfo · Intercom · Rocketlane · LinkedIn Sales Navigator · Trumpet · Zapier

4. Data Quality & Governance

• Partner with the RevOps and GTM team to complete the ongoing account deduplication and contact association initiative, improving account and contact data integrity across Salesforce, HubSpot, and Planhat

• Implement automation and processes to reduce duplicates and maintain consistent account & contact associations

• Perform monthly audits to monitor duplicate accounts and contact associations and proactively address data quality issues

5. Documentation

• Maintain clear documentation of system configurations, integrations, automation logic, and operational processes in alignment with GTM system best practices

Required Qualifications

• 5+ years of hands-on Salesforce administration experience with demonstrated ability to own and deliver complex projects independently.

• 2+ years of hands-on HubSpot administration experience

• Strong experience designing, building, troubleshooting, and optimizing Salesforce Flows

• Proven ability to translate business requirements from GTM stakeholders into scalable technical solutions

• Experience maintaining and improving Salesforce–HubSpot integrations

• Experience working with GTM tools such as Planhat, Gong, ZoomInfo

• Strong CRM data governance skills — deduplication, data hygiene, and validation automation.

• Background in SaaS or subscription-based businesses, solid understanding of ARR, pipeline management, and GTM funnel…