Senior Growth Lead - Contract - PT/FT TBC

About this role

Senior Growth Lead - Contract

Contract role - 3–5 days per week, 6 months initially
Location - Hybrid, Central London office
Day rate - Up to £400 per day, depending on experience
Reports to - Group Managing Director

The role
We are in the process of acquiring a personalised memoir book platform as a new venture within the Wonderbly Group. The concept is simple and genuinely powerful: guided prompts help people capture their life stories, which are compiled into a beautifully printed hardcover book. A gift that becomes a family heirloom.
The platform has real traction. It has fulfilled tens of thousands of orders, built a subscriber base of over 150,000 people, earned an outstanding customer satisfaction rating, and shipped to customers in more than 80 countries. We’re acquiring it it because we believe it is significantly underperforming its potential, and we want you to help fix that.

As a start this is a 6months 3-5 days / week contract but if you mash it out of the park and shape it into an indispensable full time role, it's yours.

In the near term, your job is to maximise revenue from the existing platform, particularly through the gifting seasons ahead. The paid channels have been wound down, the CRM is underleveraged, and there is meaningful yield to extract from the existing customer base and audience. Then, as we redesign and relaunch the product in the new year, your role evolves: you become the commercial architect of the new experience, helping shape the go-to-market for the relaunch and help take it to it's full potential.

What is exciting about this role
You are taking over a real business with existing revenue, brand equity, and a warm audience, not starting from zero
There is significant near-term opportunity to drive yield through channels that have been left largely dormant
You could be involved in shaping the product relaunch from the growth side, influencing what we build, not just how we sell it
The category is genuinely meaningful: helping families preserve their stories in a book that lasts forever

What you will do
Near term (now through early 2027)
Reactivate and scale paid social, Google, and CRM channels on the existing platform
Drive customer acquisition and conversion through peak gifting seasons
Extract maximum value from the large existing email audience through structured lifecycle programmes
Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
Run rapid creative and messaging experiments to sharpen what works
Into 2027 and beyond
Feed growth insights and customer learnings into product and UX decisions for the relaunch
Develop the go-to-market strategy and execution plan for the new platform
Lead the migration of all existing users to the new experience, using it as a reactivation opportunity
Requirements
Who we are looking for
You likely have 6 to 8 years in growth and hands on performance marketing, ideally in a D2C or subscription environment. You have driven acquisition through paid social and digital channels, and you know how to turn an underperforming funnel into one that works.
More importantly, you have operated in situations where there was no clear playbook, where you had to test your way to answers, and where you took something underperforming and made it work.
You are someone who:
Can move at pace in a situation that is not yet fully defined
Is as comfortable squeezing yield from an existing channel as testing a new one
Thinks naturally in hypotheses and experiments, not opinions
Combines creative instinct with analytical discipline
Cares about the product you are selling, not just the metrics around it

That last point matters more here than in most roles. This is a product about preserving family stories. When it works, people keep it for generations. We want someone who finds that genuinely meaningful, not just commercially interesting.
What matters most
High agency: you thrive on autonomy, take ownership and do not wait for perfect direction
Clarity of thinking: you turn messy situations into simple, testable actions
Bias for action: you move fast, ship, and iterate
Resilience: you are comfortable being wrong often and learning quickly
Love for books and storytelling: this one is not optional
Fluency in AI-led marketing: you are genuinely excited by how AI is reshaping performance marketing, actively use AI tools in your work, and bring a point of view on where the biggest gains are. This is not a box to tick. We want someone who sees AI as a creative and analytical multiplier, not a feature to learn later.

Experience (guidelines, not a checklist)
4 to 8 years in growth or marketing, ideally in D2C, subscription, or early-stage environments
Experience running paid social and digital acquisition at meaningful scale
Proven track record of testing and scaling new ideas, not just optimising existing ones
Bonus: experience with lifecycle marketing and CRM (there is a large Klaviyo list that deserves proper attention)