Senior Finance Manager

About this role

About Greenpark
Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content, and Performance Tech is delivered to our clients through both agency and in-house models.
Our teams work on an impressive portfolio of global clients, including Unilever, Campari Group, AIA, Sanofi, Kellogg’s, Nestlé, Lipton, Kimberly-Clark, Straumann, and more.
Our Values:
At Greenpark, we strive and act together in our ambition to make a positive impact for the people and brands we serve. We do everything with kindness and respect at the core. We Strive, Acting Together, and With Kindness are the values that guide us.
Role Overview
The Senior Finance Manager leads the APAC finance function, taking day-to-day ownership of financial reporting, forecasting, financial control, and compliance across the region’s entities, operating with a high degree of autonomy under the oversight of the Manager.The role will be responsible for the integrity of the numbers across multiple operating entities in Singapore and Indonesia, spanning multiple currencies and time zones.
The role owns the month-end close, management reporting, forecasting, statutory and tax compliance, and audit coordination, preparing and coordinating these for final review and sign-off by the Manager.It combines hands-on delivery with leadership. The Senior Finance Manager manages a small regional finance team (currently one Accounts Assistant based in Indonesia) and is expected to build financial discipline, strengthen controls, and act as the key finance partner to Client Services and operational teams across the region.The role requires strong technical accounting judgement, the confidence to run the function independently, and the maturity to know what to escalate. It suits someone who wants genuine ownership of a regional finance function with the backing of group finance leadership.
Key Responsibilities
Finance Leadership & Team Management

• Lead the day-to-day running of the APAC finance function across all regional entities, under the

oversight of the Manager.

• Manage, develop, and support the regional finance team (currently one Accounts Assistant based in Indonesia), setting priorities and reviewing work.
• Build a culture of accuracy, accountability, and continuous improvement within the finance team.
• Act as the primary in-region finance point of contact for operational and Client Services teams.
• Support the future growth of the finance team as the business scales, including scoping and, jointly with the Manager, hiring additional roles when needed.
• Provide the Manager with regular updates on overall financial performance and proactively escalate any material finance issues.

Financial Reporting & Month-End Close

• Own the month-end close end-to-end across all APAC entities - preparing the core Singapore numbers and reviewing the work of the Indonesia-based assistant, to a 3–5 working day timetable.
We are a performance-driven content leader.
• Take full responsibility for the accuracy and integrity of the management accounts, including revenue recognition, accruals, and cut-off in line with company policy.
• Guarantee balance sheet integrity across entities, with every position understood, reconciled, and well supported.
• Own the consolidated management reporting pack, translating results into clear commentary and

commercial insight.

• Prepare the monthly management meeting decks, the client-focused External Management Meeting (EMM) and the internally focused Internal Management Meeting (IMM), updating the financials and commentary for review by the Manager.

Forecasting, Budgeting & Commercial Finance
• Own the 4MF (4-Month Revenue Forecast) and lead the weekly forecast calls with Client Services,
ensuring revenue, phasing, and cash flow are robust and clearly understood.
• Ensure forecast revenue is properly underpinned by signed SOWs, approved estimates, and client
purchase orders, in the correct currency.
• Co-ordinate the twice-yearly budget process across the APAC entities, working under the Manager's oversight ahead of presentation to senior management.
• Lead monthly variance analysis, explaining the drivers and driving corrective action with operational teams.
• Own profitability analysis, freelance and project cost control, and Paprika cost rates, protecting margin across the business.
Statutory, Tax & Audit

• Own tax and statutory compliance across Singapore and Indonesia, managing the external tax agents, auditors, and company secretary (final sign-off with the Manager):
o Singapore - GST, IRAS corporate tax (ECI, Form C / C-S), and ACRA / statutory filings.
o Indonesia - in-house monthly compliance (VAT / PPN, withholding taxes / PPh, SPT filings) and

local statutory requirements.

• Own the annual audit end-to-end, keeping records audit-ready year-round and resolving queries directly.

Cash Flow, Treasury & Working Capital

• Own rolling cash flow forecasting across entities and flag liquidity or working-capital risks early.
• Manage banking relationships and FX in a multi-currency environment.
• Own intercompany settlements and drive debtor collections with operational teams.

Business Partnering & Stakeholder Management
• Act as the senior finance partner to Client Services and operational teams, translating the numbers into commercial insight.
• Constructively challenge teams on project performance, budgets, and profitability.
Systems, Controls & Process Improvement

• Strengthen the control environment and own the region’s financial models, dashboards, and reporting.
• Drive continuous improvement in month-end, forecasting, and reporting as owner and key user of the Paprika system.

Governance & Escalation

• Run the function with day-to-day autonomy within a clear…