Senior Field Marketing Manager

About this role

What you’ll be part of

Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.

About the role:

We are seeking a high-energy, results-driven Senior Field Marketing Manager to join our Field Marketing team, reporting to the VP, Experiential Marketing. In this role, you will own and scale Garner's field marketing strategy across the western region of the US, designing and executing the in-person programs that build the sales pipeline and accelerate revenue with the audiences who shape where companies send their healthcare dollars: benefits consultants and brokers, HR Benefits leaders, and our strategic partners.

This is a high-ownership role for a self-starter. You will run the full program lifecycle, from strategy and sales alignment through execution and pipeline attribution, and you will be accountable for the pipeline those programs generate. Through your efforts, you will directly influence Garner's growth in priority markets and accounts, and help define a repeatable field marketing engine that scales with the company.

Where you will work:

This role is fully remote and does not require relocation to our NYC headquarters. Because of the significant travel this role requires, you must be based in the Mountain or Pacific time zone and live near a major airport. You should expect up to 50% travel to run events and programs.

What you will do:

• Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders

• Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals

• Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through

• Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners

• Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes

• Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging

• Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners

• Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run; Garner is enabling our teams on Claude Code, and you will be expected to put it to work

The ideal candidate has:

• 5-7 years of field marketing experience, including prior field marketing experience at a technology company, with a proven track record of driving pipeline through field programs.; you think in terms of pipeline and revenue, not just attendance (Healthcare, benefits, or HR-tech audience experience is a plus)

• A highly self-directed, execution-oriented mindset; you consistently deliver quality results on complex programs, create the workflows, standards, and tools the function runs on, and move fast without waiting to be told what to do

• Strong prioritization and project management skills, with the ability to optimize across speed, cost, and quality and juggle multiple programs, regions, and stakeholders at once without losing the objective

• Excellent stakeholder skills; you build strong relationships and communicate concisely and compellingly, equally effective influencing sales leaders and collaborating with marketing peers, vendors, and external partners

• A solid command of the data; you interpret program metrics and pipeline KPIs, extract the signal from the noise, and use it to prioritize the markets and accounts that matter most

• Comfort with the event and marketing tech stack (Salesforce, HubSpot, Swoogo, or similar), and a continuous drive to improve ROI through better tools, automation, and process

• Experience using AI to work smarter is strongly preferred;…