Senior Field Marketing Manager

About this role

Integration meets Innovation
At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.

This is a high-impact, strategic role responsible for owning and driving regional and segment-based go-to-market execution. The Senior Field Marketing Manager acts as a critical revenue driver, translating corporate strategy into measurable regional results. This person will operate with a high degree of autonomy and business acumen, working cross-functionally with Sales, Operations, and Product to create demand, accelerate high-value deals, and deeply embed our brand within key accounts and regional ecosystems. This role requires a seasoned marketer with a proven track record of maximizing ROI and demonstrating the courage to challenge and optimize existing playbooks.

What would you do if hired?
Regional & Segment-Based Execution

• Own the development and execution of holistic, regional, and vertical-specific marketing strategies that directly map to territory pipeline and revenue goals.

• Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories.

• Strategic Partnership: Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.

GTM Alignment & Sales Collaboration

• Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy.

• Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion.

• Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution.

• Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration.

• Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy.

Account-Based Marketing (ABM)

• Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals.

• Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies.

Event Strategy & Execution

• Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders.

• Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence.

• Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture.

Partner Marketing & Ecosystem Engagement

• Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation.

• Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns.

Cross-Functional Coordination & Optimization

• Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions.

• Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix.

• Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact.

• Track and measure field program performance, report results, and continuously optimize for impact.

Who are we looking for?
Skills & Abilities

• Business Acumen: Deep understanding of the sales process, pipeline metrics, and how to allocate…