Senior Field Marketing Executive (SEA)

About this role

We’re looking for a hands-on Senior Field Marketing Executive to support the execution of B2B marketing programs across Southeast Asia. This role is ideal for someone with several years of experience who enjoys a mix of events and campaigns and works closely with Sales to drive pipeline and engagement. You’ll play a key role in executing regional marketing initiatives while gaining exposure to commercial and growth-focused marketing. Requirements RESPONSIBILITIES Field Marketing & Events Execute end-to-end B2B events, including conferences, roundtables, webinars, and networking sessions. Coordinate event logistics, including venues, vendors, registrations, and on-site execution. Ensure a high-quality attendee experience across all touchpoints. Campaign & Demand Generation Support campaigns to drive registrations, attendance, and lead generation. Assist with email marketing, landing pages, and promotional activities. Work with Sales to align on target accounts and follow up. Lead Management & Reporting Manage post-event leads and ensure accurate CRM updates (e.g. Salesforce). Support lead handover to Sales and track follow-ups. Track key metrics including registrations, attendance, and campaign performance. Collaboration Work closely with Marketing, Sales, and regional stakeholders. Support localisation of campaigns across SEA markets.

REQUIREMENTS 2–4 years of experience in field marketing, events marketing, or campaign execution. Experience supporting or executing B2B or corporate events. Strong organisational skills and ability to manage multiple timelines. Comfortable with hands-on, on-site event execution. Good communication skills in English.

NICE TO HAVE Experience in B2B, SaaS, fintech, or tech environments Familiarity with CRM or marketing tools (e.g. Salesforce, HubSpot, Marketo) Exposure to regional marketing across Southeast Asia Additional Southeast Asian languages such as Bahasa Malaysia, Thai, or Mandarin