Senior Executive, Go-To-Market (6m contract)

About this role

Role: Senior Executive, GTM – Prepaid Mobile
Location: Singapore

We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.

About the Role:

This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.

Responsibilities:

- GTM Planning & Launch Execution

- Support prepaid product launches, promotions, campaigns, and competitive initiatives

- Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations

- Manage GTM timelines, checklists, issue tracking, and launch coordination

- Channel Readiness

- Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch

- Coordinate training materials, FAQs, customer communications, and operational updates

- Gather and escalate channel feedback to improve launch execution

- Campaign & Promotion Execution

- Support execution of prepaid campaigns including:

- Acquisition offers

- Reload promotions

- Roaming / IDD initiatives

- Tourist SIM campaigns

- Coordinate campaign setup, customer journey alignment, and launch communications

- Competitive & Market Coordination

- Monitor competitor prepaid offers and support tactical market responses

- Coordinate cross-functional alignment for promotional and channel activities

- Cross-functional Collaboration

- Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams

- Ensure timely follow-through on dependencies, approvals, and post-launch actions

Requirements:

- Bachelor’s degree in Business, Marketing, Communications, or related field

- 2–5 years of experience in:

- GTM execution

- Product marketing

- Campaign operations

- Channel coordination

- Project management

- Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred

- Strong coordination and stakeholder management skills

- Comfortable managing timelines, launch checklists, risks, and dependencies

- Hands-on, organised, and detail-oriented in a fast-moving environment

- Proficient in PowerPoint, Excel, and reporting/dashboard tools