Senior Events Marketing Manager

About this role

Senior Events Marketing Manager

As the Senior Events Marketing Manager, you will own the strategy, planning, and execution of all event-related programs—including owned, sponsored, and partner events—while also developing strategic partnerships that drive co-marketing opportunities, pipeline growth, and brand leadership.

This role requires deep knowledge of B2B event and partnership marketing, with a strong grasp of the commercial real estate (CRE) ecosystem. You’ll work closely with senior executives, sales, and external partners to create meaningful industry touchpoints and accelerate business impact.

Event Strategy & Execution:

• Build and manage Dealpath’s annual events calendar, prioritizing opportunities that align with business goals and our ICP.

• Lead execution of industry sponsorships, executive roundtables, speaking opportunities, and webinars.

• Define KPIs and track performance across all event initiatives for ROI and pipeline influence.

• Manage logistics, budgets, vendors, and internal stakeholders to ensure seamless delivery and consistent brand presence.

ABM-Aligned Event Strategy:

• Design and execute curated, high-touch events—such as executive roundtables, private dinners, and invite-only experiences—aligned with Account-Based Marketing (ABM) strategies targeting top-tier enterprise accounts.

• Collaborate with Sales and Demand Generation to identify high-priority accounts and tailor event formats, messaging, and follow-up strategies to drive engagement and pipeline acceleration.

• Create bespoke pre- and post-event experiences (e.g., personalized outreach, content kits, gifting) to deepen connections with key decision-makers at target accounts.

• Monitor performance metrics such as attendance from ICP accounts, influenced pipeline, and conversion to opportunities to evaluate event impact within the ABM motion.

Partnership Marketing:

• Identify and cultivate relationships with CRE industry organizations, associations, and other technology partners

• Co-develop and execute joint marketing initiatives, including sponsored events, content collaborations, webinars, and co-branded campaigns.

• Evaluate partnership opportunities based on brand alignment, audience fit, and lead-generation potential.

• Serve as the marketing point of contact for strategic partnerships, ensuring visibility, consistency, and execution across all channels.

Cross-Functional Collaboration:

• Align closely with Sales, Product Marketing, Demand Generation, and Customer Success to ensure events and partnerships support GTM priorities.

• Partner with senior executives to secure and prepare for speaking engagements, panel opportunities, and strategic appearances.

• Coordinate with Marketing Ops to ensure lead capture, CRM integration, and follow-up workflows are in place.

• Work with Product Marketing and Sales to develop compelling narratives and content for event programming and partner campaigns that highlight Dealpath’s leadership and innovation.

What You Bring:

• 8+ years of B2B marketing experience, including hands-on event and partnership marketing in SaaS, real estate, or enterprise tech;…