Senior Editor, Thought Leadership

About this role

As Senior Editor, Thought Leadership, you will be a hands-on editorial force at the heart of ServiceNow's content engine — equal parts strategist, storyteller, and operator. You will shape the ideas we pursue, the angles we take, and the quality of what we publish — primarily for Workflow, ServiceNow's proprietary thought leadership hub.
This is not a pure management role. You will write, pitch, edit, and produce — developing original thought leadership that reflects the most important conversations happening in enterprise technology and AI. You will also help define and maintain the editorial infrastructure that keeps our content calendar running with precision and purpose.
You will report to the Head of Editorial & Thought Leadership and work closely with integrated marketing, digital experience, research, and executive teams to ensure our thought leadership earns attention — and keeps it.
Key Responsibilities:
Strategic Planning
Shape content pillars and storylines for thought leadership, ensuring themes are tightly connected to ServiceNow's value proposition and business priorities

Partner with integrated marketing leads to ensure the editorial strategy flexes across buying groups and audiences — and identify opportunities to weave or connect these narratives into content into other editorial and research content

Bring an outside-in perspective to content planning: translate news, trends, and cultural shifts into differentiated editorial ideas

Uncovers the story beneath the story by asking the questions that go beyond the briefing doc to surface unexpected insights, tensions, and perspectives that make thought leadership worth reading

Editorial Management
Define and maintain the editorial calendar for Workflow, ensuring the right mix of cadence, format, and topic to build a consistent publishing rhythm on the platform

Uphold quality standards and editorial rigor across all content, serving as an active editor for work produced by internal writers, contributors, and external partners

Content Development
Develop and pitch compelling story ideas grounded in original research, customer insights, SME perspectives, and market signals

Conduct interviews, write, and edit long-form articles, executive bylines, human interest pieces, and SEO content destined for Workflow — with the editorial range to see how a feature story could translate into a 90-second video script or social-first format

Brief and prep executives and SME contributors for content participation, making the process easy and the output strong

Assess content performance and translate data into actionable editorial recommendations — identifying what's resonating, what isn't, and what to do about it

Core Competencies:
Editorial Craft — Exceptional writing, editing, and story development skills; able to work across formats and adapt voice to different audiences and contexts

Strategic Thinking — Connects individual stories to broader content strategy and business objectives; thinks in themes and narratives, not just individual pieces

Tech & AI Fluency — Solid grasp of enterprise technology, AI, and the evolving SaaS landscape; comfortable translating complex topics into clear, compelling content

Pitching & Ideation — Proactively generates strong story ideas and brings them to the table with clear editorial rationale

Collaborative Instinct — Knows how to work with stakeholders, executives, and cross-functional partners without losing editorial independence

Perpetual Curiosity – Voracious consumer of AI news, research, and emerging trends; always reading, always connecting dots, and constantly bringing fresh intelligence into the editorial process

The ideal candidate should have:
10–12 years of experience in editorial, journalism, content strategy, or thought leadership — ideally within technology, media, or a related industry

A strong portfolio of written work demonstrating range: long-form reporting, executive voice content, and human interest pieces

Experience managing editorial calendars and working within structured content workflows

Demonstrated ability to pitch original ideas and see them through to publication

Comfort operating as both a strategic contributor and a hands-on executor

Experience working with cross-functional partners including marketing, design, research, and executive leadership

Bachelor's degree in journalism, communications, marketing, or a related field

For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants…