Senior Director, Revenue Analytics

About this role

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

As Senior Director, Revenue Analytics, you'll lead a high-performing team of analytics professionals and own the strategic vision and execution for sales and customer experience data and analytics across GitLab. You'll serve as a key business partner to executive leadership, using data to shape GitLab's go-to-market strategy, customer experience, and revenue growth throughout the customer lifecycle.

This role combines strategic thinking with operational excellence. You'll partner closely with Sales Strategy, Customer Success, Professional Services, Revenue Operations, Marketing, Finance, and Enterprise Data & Analytics to deliver insights that drive business outcomes.

What you’ll do

• Lead and develop the Revenue Analytics team, setting analytics standards and building scalable capabilities to support GitLab's growth.

• Support AI self-serve initiatives within the Field through certified data sets, coordination with Ent Data on semantic layers and metric definitions.

• Lead a team building insights via AI tooling and solutions along with legacy BI solutions.

• Own the analytics roadmap across sales, customer success, and professional services to improve sales productivity, retention, services utilization, and revenue performance.

• Develop and support forecasting, pipeline, capacity, and predictive models to improve forecast accuracy, conversion, velocity, resource allocation, and revenue planning.

• Build customer lifecycle analytics for onboarding, product adoption, engagement, churn risk, expansion, NRR, and GRR to improve customer outcomes.

• Provide strategic leadership on the metrics, insights, and data necessary to help the GTM functions migrate to a consumption-based business model.

• Create executive artifacts to be used on recurring basis, integrated reporting, attribution models, and strategic analyses that connect acquisition, post-sale, and services performance.

• Partner with executive leaders and teams across Revenue Operations, Marketing, Finance, Product, Professional Services, and Enterprise Data & Analytics to turn business questions into clear recommendations.

• Establish data governance and reporting frameworks that improve data quality and provide reliable insights for executive, board, and external reporting.

What you’ll bring

• Experience leading analytics teams and developing team members in sales, customer, revenue operations, business intelligence, or consulting environments.

• Knowledge of business-to-business software-as-a-service business models, sales processes, and revenue metrics across the customer lifecycle.

• Experience with consumption-based metrics and business models.

• Ability to develop strategic analytics roadmaps, translate complex data into clear insights, and influence executive-level decisions.

• Experience with customer success analytics, including health scoring, churn prediction, NRR and GRR analysis, segmentation, and expansion analytics.

• Experience with sales and professional services analytics, including forecasting, revenue planning, utilization, project profitability, and services-led growth metrics.

• Ability to work with large, complex datasets to develop analytical frameworks that inform resource allocation, capacity planning, and customer outcomes.

• Advanced proficiency with AI tools (Claude, OpenAI, Gemini), Business Intelligence tools (Tableau, Hex, Omni), Structured Query Language (SQL), data modeling, statistical analysis, and predictive modeling for customer analytics.

• Familiarity with customer data platforms, product analytics tools such as Gainsight or Pendo, services management systems, and other business intelligence platforms is a plus.

About the team

The Revenue Analytics team are full-stack analytics business partners who work with stakeholders to turn data into clear insights that help leaders make informed decisions. Members of this team are able to take questions and needs from leadership and create solutions based on analytic engineering, understanding data structure best practices, business intelligence and data visualization work, ad hoc analytics, project management, and AI implementation. They work to define the best solutions by providing the right data in the right format at the right time in a platform agnostic manner. In this role, you'll shape how we operate, develop our capabilities, and ensure our work supports measurable business outcomes.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in…